Senior VP, Digital Communications and Social Media, Group Strategic Communications & Brand

United Overseas Bank
Singapore, Singapore
Jul 01, 2022
Jul 15, 2022
Industry Sector
Finance - General
Employment Type
Full Time
Senior VP, Digital Communications and Social Media, Group Strategic Communications & Brand

Posting Date: 25-Jun-2022

Location: Raffles Place, Singapore, SG

Company: United Overseas Bank Limited

About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.
Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department
Group Strategic Communications and Brand is responsible for protecting and promoting the UOB brand. Working closely with our stakeholders, we create and execute integrated communications campaigns to promote awareness and understanding of the Bank's approach to supporting its customers and the communities in which it operates.
We are looking for a dynamic and creative self-starter with a passion for storytelling, a keen eye for impactful visual communications and a person who is on top of current and emerging digital communication trends.
Leading the Group's Digital Communications and Social Media team, you will drive strategy and content development for digital communications in collaboration with internal stakeholders and external partners, including agencies and social media platforms. The ideal candidate will be a team player who is a strategic thinker and has a strong sense of ownership. They will also have an understanding of the cultural diversity and nuances across the Bank's regional markets. Proven digital communications expertise used to achieve tangible business results and the ability to work under tight deadlines are a must.
If you enjoy developing innovative digital content to deepen engagement with our customers and audiences while achieving business objectives, then this is the role for you.

Job Responsibilities
  • Lead and drive the Group's digital communications strategy to deliver social -first content to increase followers and engagement, drive advocacy and brand preference.
  • Plan, conceptualise and develop engaging and compelling digital content, in partnership with internal teams, for use g across UOB's social media and digital channels.
  • Provide counsel to stakeholders to adopt best-in-class digital communications practices, to maintain brand standards and to help achieve business objectives.
  • Mentor, encourage and develop the Group's Social Media team including working closely with regional teams to achieve the Group's strategic objectives
  • Provide proactive management of crises and issues, overseeing community management
  • Manage relationships with social media partners and external agencies to deliver industry leading campaigns
  • Create customer and employee programmes to build a community of advocates that will protect and promote the reputation of UOB
  • Manage budgets to effectively maximise and optimise spends across technology, media performance and creative content
  • Identify the latest trends in digital and social media landscape - including engagement, experience, media performance and technology, that are of relevance to the Bank

Job Requirements
  • Minimum of 10 years of experience in social media, digital marketing or communications, preferably in the financial services industry
  • Strong presentation, written and verbal communication, interpersonal and relationship building skills
  • Team-playerwho can work well in collaborative environment, is sensitive to cultural nuances and has the ability to motivate team members
  • Data-driven, analytical mindset, demonstrated knowledge in social media metrics, reporting and analytics
  • Deep understanding of trends in social media and digital marketing and how to leverage them to reach target audiences
  • Experience managing social media and agency partners
  • Demonstrated project and budget management capabilities with experience managing multiple projects simultaneously

Be a part of UOB Family
UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

Apply now and make a difference.

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