CRM Lead

South China Financial Holdings Limited
Hong Kong, Hong Kong
Attractive remuneration package
Jul 01, 2022
Jul 31, 2022
Industry Sector
Finance - General
Employment Type
Full Time
Job Description
  • The incumbent will take the lead to drive the plan, implementation and review of CRM initiatives to achieve business goals on our daily traffic, users activation, conversion, sales and customer satisfaction.
  • Apply data-enabled business insights to design, propose and implement customers' acquisition, retention and campaign management which lead to positive sales growth
  • Transform data into insights that can help to improve the value of the business
  • Conduct and monitor pre and post campaign analysis to ensure the business is able to adjust real time decision making and trending solutions now & for the future
  • Leverage loyalty program data for sales stimulation and marketing insights to support senior leaders' strategic planning
  • Develop, review and finetune existing reporting dashboards to provide CRM insights and data visibility to internal teams
  • Identifies and resolves obstacles with stakeholders to ensure decisions are made in a timely manner to drive the best business outcomes
  • Key KPI's owned (Shared topline KPI's with commercial team): Daily sales, traffic, active users, conversion, performance of promotions, category penetration rate, repeat purchase rate

  • B.S or M.S. in Social Science, Psychological Science, Marketing, Statistics, or equivalent data analytic trainings;
  • Proven ability to drive and execute CRM strategy to do customer segmentation, content customization and conversion measurement
  • Strong background in data analytics tools and multi-channel CRM & marketing automation platforms
  • Has strong commercial mindset to engage others to attain common business goals
  • Collaborator and achiever - able to juggle multiple projects and communicating and working well with several stakeholders at a time; welcome feedback and adaptable for changes
  • Work experience and exposure in ecommerce is an advantage
  • Fluent in Cantonese, Mandarin, English

We offer an attractive remuneration package and excellent career development to the right individual. Interested parties please send your full resume with present and expected salary to Human Resources Department by clicking "APPLY NOW".

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