Lead, develop and deliver a content strategy that supports and promotes the priority strategies and investment themes, with a brand awareness, corporate responsibility and ESG overlay.
Work closely with the Senior Director, Marketing (UK) and Director, Product Marketing (US) to build a steady flow of multi-format content to meet the needs of institutional and wholesale client audiences, as well as broader industry readership, to be deployed via a range of methods (direct mails, event materials, digital campaigns, placed content etc).
Plan and deliver a schedule of website content that echoes business priorities and messaging, customising the content specifically for web consumption.
Oversee or deliver bespoke content for key accounts, strategic partnerships, advertorials, press opportunities and other ad-hoc requirements.
Build strong relationships with all investment teams and key C-suite stakeholders in order to repurpose and produce externally appropriate investment content. Become a trusted partner to these teams, demonstrating a strong understanding of both businesses' strategies and topical macroeconomic themes.
Ensure the development, scripting and production of podcasts on a variety of topical investment themes.
Manage publications across the Insights section across websites, in conjunction with relevant stakeholders. Develop strong and collaborative relationships with related internal teams and agencies.
Provide support to the Digital team, writing sharp and engaging web copy as required.
Support or deliver compelling social media content to promote the outputs of the content strategy, liaising with regional compliance teams to manage approvals and restrictions.
Alongside the Brand Lead and brand guidlines, manage and execute the graphic design/layout requirements of content, using both external agency resources and InDesign in-house to create visually compelling pieces while adhering to brand guidelines. Champion new design ideas and strive to deliver industry-leading content.
Proactively support marketing projects, both from a content perspective and more broadly to ensure the team delivers highly successful projects. Provide writing and editing support across the team as required.
Feed into/support the planning and execution of collateral for new product launches.
As required, drive the development of product-specific marketing materials in partnership with IPMs to bridge the gap between desk-led content and editorial pieces, tailoring content to meet the specific needs of wholesale and intuitional readers.
Develop strong relationships with the regional content and marketing teams. Champion content with these teams and disseminate content from other regions when appropriate.
Oversee or manage the deployment of content through the SharePoint, Seismic, and any other relevant platforms.
Continuously strive to introduce process efficiencies and champion automated and digital solutions across the remit of the role.
Work closely to create streamlined and efficient Compliance approval processes and develop a best-practice culture. Scrupulously manage the sign-offs of content.
Extensive in-house investment communications experience within the asset management industry.
Experience in developing content strategies and delivering compelling narrative-based material.
Strong knowledge of the asset management industry and fixed income investment strategies. Ability to simplify technical subjects and tell an investment story.
Deep knowledge of how to write and produce content for different audiences with ranging levels of technical understanding.
Ability to deliver digitally optimised content for web and social media channels.
Have a creative eye and ability to develop content visually, including a competent InDesign and imagery editing skillset.
Strong understanding of global compliance policies and the ability to customise content to navigate regional restrictions.
Management and leadership responsibilities
Leads, manages and nurtures talent of individuals in their reporting line
High standards of performance and excellence for self and reports. Displays strong organisational skills and attention to detail, an ability to think laterally and shows enthusiasm and a commitment to their role and to developing their technical knowledge
Provides regular, clear, practical feedback, including completing performance reviews to reports and others in the team
Ensuring own objectives are aligned to the objectives of the firm and the relevant department
Complying with all relevant policies and procedures applicable to them and their role at the firm.