Digital Assets Marketing Manager

BNY Mellon
Boston, USA
May 28, 2022
Jun 03, 2022
Job Function
Industry Sector
Finance - General
Employment Type
Full Time

Who we are

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment and wealth management and investment services in 35 countries. As of Dec. 31, 2021, BNY Mellon had $46.7 trillion in assets under custody and/or administration, and $2.4 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK).

BNY Mellon Marketing & Communications

It is an exciting time to join BNY Mellon Marketing & Communications. The function has embarked on a transformation to drive even stronger brand recognition and increased client loyalty to drive organic growth. We are creating a world-class organization, comprised of new strategies, people, processes and capabilities, integrated to deliver business results.

Role description and opportunities

BNY Mellon is a leading provider of data and analytics financial products and technology solutions to a large, diverse and global client base. We are also at the forefront of collaborating and investing in the development of new technologies and digital solutions. Scaling these and other new products is a core part of BNY Mellon's growth strategy.

The Digital Assets Marketing Manager is an instrumental new role in advancing new client and prospect opportunities and presenting BNY Mellon as a digital-first, technology-driven company. He/she will partner closely with senior leaders to drive the company's digital asset product positioning and go-to-market strategy through omnichannel programs that present BNY Mellon as a leader in innovative banking to our most strategic clients.

Key Responsibilities:
  • Define and manage the enterprise marketing strategy for digital asset products, including Digital Asset Custody, Execution, and Tokenization
  • Develop and deliver content strategy related to digital assets, including internal and external collateral such as white papers, podcasts, client-facing product documentation, press releases, etc.
  • Partner with marketing and communications colleagues to deliver value for business stakeholders in order to meet strategic business objectives by developing and executing campaign strategy
  • Build relationships with and coordinate internal and external stakeholders, including marketing and communications colleagues at strategic partner firms, in order to deliver on co-branded content and events
  • Perform required project management and administrative duties to complete required marketing activities, including metrics and KPI tracking
  • Responsible for the financial resources of the area, ensuring adherence to budget and management of expenses
  • Assume responsibility for the outcome of functional or business initiatives. Quickly and decisively takes action while mitigating risk

  • 8-10 years of years of progressive demand generation experience in high-growth environments, preferably in the context of digital asset or fintechs
  • Agile approach to growth marketing and the ability to punch through ambiguity
  • High-functioning, proactive individual who can handle stressful situations. Effectively prioritizes multiple demands on their time. Transitions easily from day-to-day tasks to high profile, critical situations
  • Experience with B2B and B2C marketing programs
  • Highly analytical mind-set and attention to key metrics, including ability to run experiments and continuous testing in order to optimize performance
  • Experience working in a matrix organization with shared accountability and teams located in different geographies, with an appreciation of the requirements of a highly regulated financial institution
  • Outstanding written and oral communication skills; effective presentation skills
  • Commitment to excellence and hustle, balanced with a sense of humour
  • Bonus points for having a strong awareness of digital asset market landscape, both from digitally native and traditional financial service firms

Employer Description:

For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark:

EEO Statement:

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans. Our ambition is to build the best global team - one that is representative and inclusive of the diverse talent, clients and communities we work with and serve - and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.

Similar jobs

Similar jobs

  • You need to sign in to save