Senior Associate / Associate, Media Management & Awards, Group Strategic Marketing & Communications

Employer
DBS Bank Limited
Location
Singapore, Singapore
Salary
Competitive
Posted
May 24, 2022
Closes
Jun 07, 2022
Ref
15039968
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
Business Function:
Group Strategic Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing and research to differentiate - and elevate - our brand from the rest of the competition.

Responsibilities:
  • Work together with the team to maintain and enhance the bank's awards process, including working closely with internal stakeholders (Senior Management/BUs/SUs/regional markets) to develop outstanding written submissions and pitch materials, ensuring that we are on top of the regional/global awards calendar, and facilitating regular interactions with global and regional trade publications to ensure they understand our business and value proposition.
  • Extend support to senior management in speechwriting and other forms of communication around award engagements (pitch meetings, award winner interviews), while also providing auxiliary support for business and support units in their own award engagements.
  • Provide strategic counsel on media and integrated communications to positively predispose our stakeholders (investors, customers, employees etc) to the bank
  • Work with relevant internal teams to conceptualise and support/execute relevant strategic marketing campaigns across different internal and external channels to demonstrate that DBS is the 'best bank in the world' and also cement our leadership position from awards won. Channels could include:
    - Print and online media
    - Social media such as Instagram, LinkedIn, Faceboo
    - Owned media platform
    - Paid media campaigns
  • Together with the team, keep a detailed database on the awards calendar, keep track of progress, provide detailed analysis/ post-mortem of awards won and lost.
  • Maintain/enhance existing awards processes and assets (e.g. DBS Awards platform, Group awards page, awards budget)
Requirements:
  • Bachelor Degree with 3 - 5 years of experience in a corporate communications, Digital PR or strategic marketing role.
  • Strong writer with a keen interest in executing and tracking integrated marketing campaigns
  • Ability to build strong relationships with media and internal clients
  • Demonstrable ability to solve problems through persistent innovation and lateral thinking
  • Excellent communication and interpersonal skills
Apply Now
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

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