Senior Asia Cards Product Manager, New Product Development - Wealth & Personal Banking

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HSBC Wealth Management leads the Asia-Pacific implementation of our global strategy to deliver world-class solutions to retail and private clients seeking to grow, protect, preserve or transfer their wealth. This involves the development and management of needs-based solutions covering foreign exchange, deposit, investment, insurance and financing products, as well as the provision of suitable market insights and updates, financial planning and advisory services.

We are currently seeking a high calibre professional to join our team as a Senior Asia Cards Product Manager, New Product Development.

Principal Responsibilities

• Overall: Develop and execute business strategies that will drive market share growth and improvement in profitability for Asia cards business
• Role specific: Be responsible for developing new products that are best in class in Asia and capabilities demanded by consumers leveraging HSBC's regional scale
• Product Strategy: Set the product vision, goals, and capabilities. Identify key customer types, measure the value they are receiving. Identify emerging threats and assess the strength of current value elements. Generate new potential value elements and synthesize new forward looking value propositions
• Customer needs: Continually drive to understand customer needs and ensure they are considered in prioritization and trade-offs. Build targeted insights to improve customer experiences in line with latest trends across markets in Asia
• Competition: Continually drive to understand competitive landscape, market shares, pricing, rewards and offer strategies of competition.
• Innovation and Platforms: Collaborate with partnerships team around platform development and leveraging fin-techs which can help enhance customer experiences
• Market Research: Develop and lead customer research, prototyping, and test and learn agendas with relation to product development
• Product architecture: Revamp the existing products and streamline the product architecture across Asia

Requirements

Knowledge/Experience

• Consumer financial services industry experience and strong understanding of unsecured asset businesses
• Strong experience of market leading card capability
• Experience of working with multi-channel sales programmes
• Experience of building business through digital channels
• Insights on competitive and innovation landscape in unsecured lending in Asia
• Retail banking experience, familiarity with large bank environment
• Experience of data analytics and their application in multi-channel CRM programmes

Skills

• Strategic leadership, analytical and problem solving skills
• Entrepreneurial mind-set and clear results orientation to transform the business
• Business judgement and decision making skills
• Get it done together mind-set and collaboration skills
• Excellent executive communication skills, customer and partner relationship skills
• Solid experience of leading, coaching and developing a high performance team, and
• Strong influencing skills navigating in matrixed environments

ACASP2021

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