Content strategy and email marketing manager

Employer
Ameriprise Financial, Inc.
Location
Minneapolis, USA
Salary
Competitive
Posted
May 21, 2022
Closes
Jun 10, 2022
Ref
15001214
Job Function
Other
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
As a content strategy and email marketing manager, you will work with internal business partners and creative agencies to develop content - informed by insights and aligned with strategic objectives - to drive client and prospect interactions with advisors. A key focus will be on managing the content creation and strategic execution of email marketing campaigns.
You will excel in your role due to your background and strength in content development, email marketing and journey creation. The ideal candidate is equal parts content developer and strategic email marketer. This position reports to the Senior Manager, Consumer Content Marketing

Responsibilities

Email marketing
  • Develop the content and strategy for email journeys - along with single send emails - that drive people through the customer journey
  • Translate long-form article content into compelling email content that drives engagement with clients and prospects
  • Collaborate with business partners to test and iterate email content, providing recommendations on how to integrate Salesforce data and capitalize on Marketing Cloud capabilities
  • Analyze and report on email marketing performance. Iterate, identify opportunities for testing and modify campaigns to improve KPIs.

Omnichannel content marketing
  • Support omnichannel marketing strategies, developing content for advisor websites, email and marketing collateral
  • Identify opportunities to create highly visual content and partner with graphic designers to execute ideas
  • Manage omnichannel projects to create customized content for various channels and audiences


Required Qualifications

  • Bachelor's degree or equivalent
  • 5-7 years of experience in digital content development and management.
  • Solid understanding of front-end interactive design solutions for back-end systems.
  • Demonstrated ability to meet compressed deadlines and timeframes.
  • Experience collaborating with UX teams to create digital media, usability, information architecture, and/or interactive design.
  • Strong written communication skills and project management skills. Effective collaboration skills.
  • Interest in working in the financial services/highly regulated industry.


Preferred Qualifications

  • Experience in Financial Services
  • Bachelor's degree in marketing, journalism, communications or related field
  • Robust experience developing email journeys and writing compelling email copy targeted to various audience segments
  • Familiarity with email marketing best practices and Marketing Cloud capabilities
  • Solid understanding of how to develop omnichannel content to support consumer journeys
  • Ability to influence, communicate and interact with people at all levels across the organization and with external partners
  • Self motivated; able to work with limited supervision


About Our Company

At Ameriprise Financial, we're not just in the business of helping clients with their financial goals - we also help our advisors and employees reach their true potential by embracing an inclusive and collaborative culture. We celebrate the unique qualities and reward the contributions of our talented, passionate employees. If you're motivated and want to work for a strong, ethical company that cares about you and your community, take the next step with Ameriprise Financial.

Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.

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