Head of E-commerce
- Employer
- PeopleSearch
- Location
- Hong Kong, Hong Kong
- Salary
- Market Rate
- Closing date
- Jun 3, 2022
View more
- Job Function
- Insurance
- Industry Sector
- Finance - General
- Employment Type
- Full Time
- Education
- Bachelors
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JOB HIGHLIGHTS:
RESPONSIBILITIES
REQUIREMENTS
Interested applicants please contact me at 6377 1286 or send your resume to Cay Li: cayli@peoplesearch.jobs
** For more job opportunities, please visit our website: www.pplesearch.com**
- Excellent career exposure
- Friendly and dynamic work environment
RESPONSIBILITIES
- Manage online digital direct sales channel
- Drive Online Performance, Lead Campaign Strategy & Execution, and customer acquisition
- Plan and execute digital marketing campaigns to drive lead nurturing, new customer acquisition, and existing customer cross sell / up selling
- Manage email marketing / database marketing / CRM program to drive multi-touch point customer engagement program to drives sales
- Manage acquisition related website content and SEO strategy to drive organic traffic, working closely with our UI / UX lead
- Drive promotion strategy and development, including management of relevant content, operations, and processes
- Measure and report on overall campaign performance and ROI, working closely with our analytics lead
- Leverage market insights, customer data, and an agile test & learn approach to drive continuous campaign optimization
- Collaborate and influence internal and external stakeholders to meet campaign objectives and deliver results
REQUIREMENTS
- Bachelor degree in eCommerce, marketing, digital, business, or related fields
- 10+ years' experience in eCommerce, digital marketing, in house or agency
- Best with finance services experience with understanding in regulatory requirements (e.g. Insurance Authority, Direct Marketing, Data Protection, etc)
- Strong campaign planning and project management skills, with good attention to details
- Experience with campaign related data management and process design
- Proven results/ROI in executing digital marketing campaigns
- Strong ability to influence and collaborate with multiple internal / external stakeholders
- Strategic and creative mindset, able to bring new ideas onto the table
Interested applicants please contact me at 6377 1286 or send your resume to Cay Li: cayli@peoplesearch.jobs
** For more job opportunities, please visit our website: www.pplesearch.com**
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