Regional Product Marketing Manager - Fintech

Our client is an Asia-headquartered fintech that works with financial intermediaries and builds payment solutions for small businesses in accounts receivables and payables operations. In its pre-Series B phase, they are hiring a Regional Product Marketing Manager to be based in Hong Kong or Singapore.

Responsibilities:

• Drive the go-to-market strategy for product and country expansion, including understanding the competitive landscape, developing product positioning and messaging, creating compelling content and building marketing programs to increase awareness and adoption
• Being an expert on the firm's target market and customers - who they are, how they make purchasing decisions and their key buying criteria
• Build on customer insight and marketing intelligence, segmenting the target audience in order to develop messaging and information that targets customer pain points
• Become the subject matter expert and work closely with product, marketing and customer success teams
• Producing content and thought leadership assets for every stage of the customer journey
• Continuous assessment of effectiveness of marketing campaigns, testing of marketing messaging, and making improvements

Requirements:

• A Bachelor's Degree or equivalent
• A minimum of 3-5 years of experience in product marketing with a strong track record of success
• Experience in supporting strategic efforts in product launches, audience research, messaging and positioning
• Strong knowledge of customer and audience segmentation
• Near-native English communication and writing skills with an ability to craft compelling thought leadership content in different formats
• Ability to use data to drive decision making
• Strong project management skills with a demonstrated ability to collaborate successfully across a number of teams and markets and drive projects forward
• Team player attitude and a strong start up mindset
• Knowledge and experience with marketing automation tools and CRM systems
• Experience or passion in Fintech, SaaS or other relevant industry background