Team Head, Marketing and Communications, Consumer Banking

Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.
Reporting into the Head of Marketing & Marketing Communications for Consumer Banking & Wealth Management (CBG), this opening is to oversee the marketing, branding & research function covering Deposit, Mortgage, Cards, Unsecured Loans, Bancassurance, Affluent segment (Treasures), Ultra High Net worth segments (PB/TPC) and GBA.

Responsibilities

• Own and manage all consumer banking's product & segment marketing
• Act as a core member in various Horizontal Organization Product & Segment squad as to collaborate across functions and drive business results.
• Lead a team of 12 staff from VP to Analyst level.
• Work closely with Regional Marketing team
• Creative & media agency management

Accountabilities

• To co -own and strive to achieve annual business KPI & scorecard items
• Manage the process of value proposition for various products, source and manage agencies as required for different projects
• Properly manage advertising budget, ensure all expense items are within budget & documented
• Manage quarterly Marketing Planning process
• Manage, coach, and grow the team

Requirements

• Over 10 years of marketing experience in leadership or management role, solid experience in driving a product/brand portfolio and effective agency management is a must.
• University graduate major in marketing, communications, language or literature preferred
• Minimum 10 years of relevant marketing experience
• Proven marketing management experience
• With strategic mindset in understanding the business challenges and opportunities that can add value to the business
• Able to link actions and decisions to the deliverables with problem solving skills for complex issues
• Able to drive innovation culture for the team
• Able to drive cross-functional collaboration with other teams
• Capacity to build a risk management and control culture and ensure guidelines are adhered
• Good analytical and project management skills
• Strong leadership skills and able to define directions for the team and get resources aligned
• Strong interpersonal skills and teamwork

Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

We regret only shortlisted candidates