Manager to Assistant Vice President, Marketing Planning & Promotion - RBD

Employer
Industrial and Commercial Bank of China (Asia) Limited
Location
Hong Kong, Hong Kong
Salary
Competitive
Posted
May 07, 2022
Closes
Jun 06, 2022
Ref
14796944
Job Function
Banking
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
Job Responsibilities
  • Oversee the execution of marketing campaigns and sales promotion programs, monitor results and conduct post-event review and fulfillment
  • Assist to oversee the marketing budget of retail banking, monitor the market spent and all out-payments
  • Formulate and execute promotion plans (through advertising, social media, press release etc) for promotions and brand exposure
  • Organize customer experience events for acquisition or loyalty building
  • Explore partnership opportunities and to develop joint promotions
  • Identify PR angles to generate media exposure of the Bank
  • Conduct marketing research to keep track of promotions and activities by key market players
  • Work with internal departments to ensure all the marketing materials and activities are complied with internal legal and compliance requirement


Job Requirements
  • University graduate
  • Preferably degree in Business Administration, Marketing or Communications
  • 8-10 years of work experience in banking industry with exposure to marketing promotions, PR, customer events and project management
  • Good command of spoken and written English and Chinese, including Putonghua
  • Strong business sense with good analytical skills
  • Good interpersonal, leadership and project management skills
  • Able to work under pressure and tight deadlines

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