Manager to Assistant Vice President, Marketing Planning & Promotion - RBD

Job Responsibilities

Oversee the execution of marketing campaigns and sales promotion programs, monitor results and conduct post-event review and fulfillment
Assist to oversee the marketing budget of retail banking, monitor the market spent and all out-payments
Formulate and execute promotion plans (through advertising, social media, press release etc) for promotions and brand exposure
Organize customer experience events for acquisition or loyalty building
Explore partnership opportunities and to develop joint promotions
Identify PR angles to generate media exposure of the Bank
Conduct marketing research to keep track of promotions and activities by key market players
Work with internal departments to ensure all the marketing materials and activities are complied with internal legal and compliance requirement

Job Requirements

University graduate
Preferably degree in Business Administration, Marketing or Communications
8-10 years of work experience in banking industry with exposure to marketing promotions, PR, customer events and project management
Good command of spoken and written English and Chinese, including Putonghua
Strong business sense with good analytical skills
Good interpersonal, leadership and project management skills
Able to work under pressure and tight deadlines

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