Vice President, User Engagement

New York, USA
May 01, 2022
May 22, 2022
Job Function
Industry Sector
Finance - General
Employment Type
Full Time
About Us:

DailyPay is the leader in the on-demand pay industry with an unrivaled technology platform, an unmatched list of blue-chip clients and an extensive list of industry awards. We are rewriting the invisible rules of finance by creating a new financial system. A financial system that is more equitable and inclusive, and benefits everyone. A financial system that enables workers to access their earned pay when they need it. We believe that money should move faster and smoother between employer and employee, between merchant and shopper, between financial institution and customer.

We are a mission-driven company hyper-focused on designing technology that can build a better financial system and future. It's no wonder that we are growing at an extraordinary pace. Now we are looking for people who are as passionate as we are about reimagining how money moves. If you're willing to define new rules, change systems and lives, come join us at DailyPay.

The Role:

The Growth Team at DailyPay drives user adoption and engagement of the DailyPay app through paid, earned, and owned channels. Operating at the intersection of consumer insights, data, messaging, and advertising, we are a group of analytical, creative, and strategic growth marketers who are committed to sharing DailyPay with the world.

Reporting to the Chief Growth Officer at DailyPay, the VP, User Engagement will be responsible for leading a team of CRM channel experts and digital product marketers to grow our active user base through the expansion and optimization of complex email/SMS/push campaigns. They will also partner closely with the digital product team to improve user experiences across the customer journey that drive enrollment, onboarding, and retention metrics, and will play a critical role in our product line expansion initiatives. This role is highly complex and requires a high degree of both technical knowledge and consumer insight to be successful. Expect to roll up your sleeves and go deep into internal systems, 3rd party tools, user experiences, creative optimization, and more.

Clear communication to leadership and cross-functional partners to ensure attainment of financial goals is required. The ideal candidate drives results through talent leadership and has proven success working in a fast-paced, data-driven, performance marketing team.

If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.

How You Will Make an Impact:
  • As the Head of User Engagement and CRM:
    • Responsible for Email, SMS, and Push Notification channels, including lifecycle messaging strategy, performance optimization, and campaign expansion
    • Partners with the digital product team to improve user experiences across the customer journey that drive enrollment, onboarding, and retention metrics
    • Makes hiring, training, & team expansion decisions including how many people we need at what level, who owns what channels, etc.
    • Defines the roadmap and OKRs for user engagement holistically, and for each channel, working with a team of direct reports
    • Owns our email, SMS, and push notification channel reporting, attribution modeling, and goal setting to achieve desired growth targets
    • Provides visibility throughout the organization on the health and status of user engagement programs, including weekly recap reports with summary digests, guidance on enrollment & adoption volume relative to plan, monthly growth analytics meeting prep and reporting, creative learning sharing, creative test launches, etc.
    • Provides guidance for the team, and runs the weekly engagement team meeting, creative prioritization meetings, and ideation/brainstorming sessions. Supports engagement team members and continues to drive a culture of cohort analysis, experience testing, experimentation and optimization.
    • Partners with 3rd party platforms and other external partners, negotiating terms and working to get the most for our investment while building strong long-term relationships
    • Is an expert on industry best practices, and spends time occasionally sharing industry research, competitive landscape information, new tools, etc.
  • As a people manager
    • Run development conversations and plans with direct reports
    • Make decisions on raises and comp adjustments for the user engagement team
    • Set expectations for the channel managers on your team, including what is expected to do the CM job well, what decisions will they make vs you make, what level of engagement and visibility do you want, what meetings are needed for this, etc.
    • Frequent checking in on performance vs. expectations (i.e. 1-1 meetings)
    • Passing ownership of channels to CM, while staying accountable for results.

What You Bring to The Team:
  • 12+ years of experience in lifecycle marketing and CRM roles at B2C companies, with hands on experience running emails, SMS, and push notification channels
  • Have successfully partnered with digital product teams working in squads to develop new product experiences that solve customer problems while improving business metrics
  • Analytically critical thinker and sharer with a deep desire to understand the consumer insight drivers behind performance.
  • Deep understanding of data analytics, cohort analysis, tracking pixels, and attribution models
  • Data driven decision maker with significant experience running A/B tests
  • Places a high value on sharing information and prioritizes sharing results of tests with the broader team and organization
  • Bachelor's degree in business, marketing, or related field (or equivalent experience)
  • An effective communicator who is clear and concise with the ability to communicate effectively with internal teams or external vendors
  • Ability to clearly structure work and communicate progress
  • Organized "doer" with an action-oriented mindset to take on tasks no matter how big or small
  • Proficient in major email/SMS/push messaging platforms like Iterable, Braze, Twilio, Sendgrid, Drip, Klavio (or similar)
  • General awesomeness, with a sense of humor and love of fun

What We Offer:
  • Competitive compensation
  • Opportunity for equity ownership
  • Exceptional health, vision, and dental care
  • Employee Resource Groups
  • Fun company outings and events
  • Unlimited books from Amazon
  • Unlimited PTO
  • 401K with company match

No sponsorship is available for this position.

DailyPay does not accept and will not review unsolicited resumes from search firms.

As part of our dedication to health and safety, DailyPay requires all colleagues holding in-office positions, or who will be attending any in-person company meetings, be fully vaccinated against the Covid-19 virus unless there is a documented and approved medical or religious accommodation. As a condition of employment, prior to your start date, you will be required to submit proof of your vaccine status.

DailyPay is committed to fostering an inclusive, equitable culture of belonging, grounded in empathy and respect, which values openness to opinions, awareness of lived experiences, fair treatment and access for all. We strive to build and develop diverse teams to create an organization where innovation thrives, where the full potential of each person is engaged, and their views, beliefs and values are integrated into our ways of working.

We encourage people of all backgrounds to join us on our mission. If you require reasonable accommodation for any aspect of the recruitment process, please send a request to All requests for accommodation will be addressed as confidentially as practicable.

DailyPay is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.

Similar jobs

Similar jobs

  • You need to sign in to save