Senior Associate, Data/Business Analytics & Campaign Management, Consumer Banking

DBS Bank (Hong Kong) Limited
Hong Kong, Hong Kong
May 08, 2022
May 24, 2022
Job Function
Industry Sector
Finance - General
Employment Type
Full Time
Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.


• Design and execute various contextual marketing campaigns as well as provide actionable insights to improve program effectiveness:
• Leverage new data points, models, behavior-based triggers
• Working with business and marketing to ensure efficient targeting and communication
• Responsible for the A/B test to gain insights and learning
• Identify opportunities from data-driven analytics to drive customer quality and campaign conversion
• Develop and industrialize mechanism providing insightful campaign analytics to business to enable:
• Timely and informative business decision-making
• Preparation of robust marketing plan to boost up the business
• Lead and manage data and analytics projects
• Constantly review and streamline the current operational workflow to improve the team productivity and efficiency


• Minimum 5 years' working experiences in business analytics or campaign management experience in a sizable consumer banking organization
• Effective stakeholder management and partnership skills
• University degree in Information Management, Computer Science, Statistics, Operations Research or another quantitative discipline.
• Professional experiences with Python, SAS, SQL, and /or campaign tools
• In-depth knowledge in data and ability to interpret data
• Proficient in visualization tool such as Qlikview, PowerBI a plus
• Advanced knowledge in Hadoop, Spark a plus
• Experiences in campaign management and execution a plus

Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

We regret only shortlisted candidates will be notified.

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