Chief Content Officer

Employer
CAIA
Location
Remote
Salary
Commensurate with Experience
Posted
Dec 16, 2021
Closes
Jan 15, 2022
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors

About CAIA

CAIA is a global professional body dedicated to creating greater alignment, transparency, and knowledge for all investors, with a specific emphasis on alternative investments. A member-driven organization representing professionals in more than 95 countries, CAIA advocates for the highest ethical standards.  

Purpose and Scope

The Chief Content Officer (CCO) serves as the organizational “storyteller” and is responsible for developing, stewarding and amplifying the CAIA brand through world class thought leadership and creative, modernized multi-channel distribution, and strategic content amplification. The role will set and oversee the content agenda; integrate web, social, and analog channels for maximum exposure of our messaging; and manage a marketing services team that designs creative assets, executes campaigns, and directs external partners. The CCO will also foster a rich set of media relationships in partnership with our PR firm to expand CAIA’s voice and credibility. This position reports to the Executive Vice President.

Responsibilities:

Content Strategy & Development – 25% 

  • Facilitate global editorial team that sets content priorities and the organizational thought leadership agenda.
  • Oversee content pipeline across all platforms including blog, webinars, podcasts, live events, and long-form thought leadership.
  • Manage and develop regional content directors.
  • Ensure all content and thought leadership is on brand; consistent in terms of style, quality, and tone of voice; and optimized for search, user experience, and amplification through online, social media, email, point of purchase, mobile, video, print, and in-person events.

Brand and Content Marketing – 25%

  • Protect and cultivate our global brand identity, messaging, and digital footprint.
  • Solidify a more attractive and captivating multi-product story for industry organizations across all programs — CAIA, FAI, and FDP.
  • Design and execute comprehensive, multi-channel content and communications campaigns to drive awareness, foster engagement, and convert candidate registrations and membership renewals.
  • Oversee design, information architecture, and user experience of CAIA’s enterprise website.
  • Build rich and proactive media relationships on behalf of senior team to allow for regular opinion placements, interviews, letters to editors, and story mentions.
  • Identify priority marquee industry conferences and assist in securing sponsorship, booths, and speaking slots.
  • Developing standards, systems, and best practices (both human and technological) for content creation, distribution, storage, maintenance, content retrieval and content repurposing.
  • Rationalize and manage external partners in social media, SEO and analytics, website support, PR and communications, and strategic marketing.

Customer Acquisition and Retention – 25%

  • Lead philosophy, design, and implementation of candidate cycle digital marketing campaigns across social media, search, and email.
  • Implement and oversee a marketing analytics program and help drive a continuous improvement strategy that optimizes CAIA’s earned, owned, and paid strategies.
  • Partner with CMR to design and implement annual member retention campaigns and the member value proposition.

Content Ambassador—15%

  • Participate in development of member and industry content.
  • Speak regularly at conferences and industry events.
  • Serve as a public face of the organization by regularly writing and speaking with the media.

Teammate- 10%

  • Supervise and develop the marketing services team.
  • Liaison with executive team to inform messaging, brand positioning, creative, and campaigns.
  • Work closely with Managing Director, CAIA curriculum to align annual updates and body of knowledge with content agenda and campaigns.
  • Build a healthy, collaborative culture and seamless operational processes across content and marketing roles and with external agency partners.
  • Partner with CMR to ensure messaging and communications are consistent with organizational priorities.
  • Assist in identifying content experts and leads for development for the CAIA Program, FAI, FDP, and other content platforms. 

Success Criteria

  • The CCO is measured on the continual improvement of stakeholder awareness and customer nurturing and retention through storytelling.
  • Criteria include:
  • Positive brand recognition and consistency across chosen published channels.
  • Website and social media traffic growth.
  • Marquee speaking engagements.
  • Media mentions, placements, and interviews in desired publications.
  • An increase in defined customer engagement metrics (measured by users taking the desired action, i.e., registration and membership conversions, subscriptions, sing-ups, downloads, purchases, etc.).
  • Conversion metrics definition and growth.
  • Social media positive sentiment metrics.
  • Customer feedback and survey data.
  • Increases in key search engine keyword rankings.
  • Decrease in sales/buying cycles.

Qualifications:

  • Outstanding communication, writing and presentation skills
  • Executive presence and high degree of comfort with nurturing relationships with senior professionals
  • Strong understanding of global investment industry markets, trends, and asset classes
  • Minimum 7 years of experience working in a financial editorial/journalistic role, financial services content marketing, and/or a senior marketing and communications role with significant content and thought leadership expertise
  • Demonstrated experience and understanding of how to nurture content-centric digital brands
  • CAIA designation strongly preferred
  • Willing and ready to travel
  • Entrepreneurial instincts and drive.
  • Position can be based in the Americas or EMEA.

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