Associate, Digital Marketing

Employer
BlackRock
Location
San Francisco, USA
Salary
Competitive
Posted
Jul 17, 2021
Closes
Jul 22, 2021
Ref
11504741
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
Description

About this role

The Digital Marketing Associate will play a key role in crafting and implementing campaigns using the web and email tech stack. This marketer will be passionate about increasing engagement with iShares U.S. clients and prospects by building, scaling, and automating digital journeys. This individual will also contribute to our data enrichment, lead generation, marketing optimization efforts, and overall scaled distribution strategy.

Key Responsibilities
  • Design, maintain and increase engagement with target audiences on iShares.com by building journeys that bridge multiple channels, marketing platforms, and optimize lead generation opportunities.
  • Partner with sales to drive new marketing opportunities through our web presence.
  • Use scaled messaging and targeted distribution to build loyalty, collect client data, and generate next-best action signals.
  • Partner with stakeholders including business leaders across Global/Regional Marketing, Sales, Investments, Strategy and Product.
  • Proactively communicate client insights and key metrics for measuring impact of marketing tactics and messaging.
  • Report technical problems and work with other teams to resolve them quickly.
  • Nurture a high-performance team culture that encourages autonomy, creativity, innovation, testing and learning, and quantifiable impact.
Skills & Qualifications
  • Candidates must have a bachelor's degree as well as 2-3+ years' experience of demonstrated ability working in Marketing, preferably in the financial service industry or similar.
  • Ability to successfully build engaging customer journeys utilizing a variety of marketing technology platforms (e.g. Eloqua, Demandbase, Adobe Analytics).
  • Ideal candidates are data-driven marketers with a background in B2B and B2C marketing campaign planning, execution, and project management.
  • Knowledge of the asset management industry and deep understanding of financial services marketing.
  • Ability to build and run customer segmentation from sophisticated and large data sets strongly preferred.
  • Proven experience in partner management and working cross-functionally, including building connections across the martech stack.
  • Experience with analyzing and reporting on complex campaigns.
  • Experience managing agency relationships to drive results in innovative ways.
  • Basic knowledge of computer languages (HTML, SQL) and ambition to learn new skills and technologies.
  • Passion for data-driven marketing, digital media, content marketing, innovation and new technologies.
  • Strong verbal and written communication skills.
  • FINRA Series 7, 63; advanced degree and/or CFA preferred.


Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children's educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment - the one we make in our employees. It's why we're dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit careers.blackrock.com | www.blackrock.com/corporate | Instagram: @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

We recruit, hire, train, promote, pay, and administer all personnel actions without regard to race, color, religion, sex (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), sex stereotyping (including assumptions about a person's appearance or behavior, gender roles, gender expression, or gender identity), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, or any other status protected by applicable law. We interpret these protected statuses broadly to include both the actual status and also any perceptions and assumptions made regarding these statuses.BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.
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