Growth Marketing Sr. Associate/Specialist

Employer
PIMCO
Location
Austin, USA
Salary
Competitive
Posted
Oct 07, 2021
Closes
Oct 22, 2021
Ref
11447537
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
About Us:

We are PIMCO, a leading global asset management firm. We manage investments and develop solutions across the full spectrum of asset classes, strategies and vehicles: fixed income, equities, commodities, asset allocation, ETFs, hedge funds and private equity. PIMCO is one of the largest investment managers, actively managing more than $2.22 trillion in assets for clients around the world. PIMCO has over 3,000 employees in 20 offices globally. PIMCO is recognized as an innovator, industry thought leader and trusted advisor to our clients.

PIMCO is one of the world's premier fixed income investment managers with thousands of professionals around the world united in a single purpose: creating opportunities for our clients in every environment. Since 1971, we have brought innovation and expertise to our partnership with the institutions, financial advisors and millions of individual investors who entrust us with their assets. We aspire to cultivate performance and leadership through empowering our people, diversity of thought, and a commitment to an inclusive culture that engages in our global communities.

Position Description:

Over the past 2+ years, PIMCO has undergone significant change when it comes to digital readiness. As part of a global digital transformation initiative spearheaded by Technology and Marketing, we have set the stage to enable personalized client experiences at scale through Growth Marketing programs.

As a Growth Marketing Analyst on the US Client Marketing team, you will:
  • Be responsible for the end-to-end email campaign execution - including content reviews, data preparation, email builds, and reporting
  • Partner closely with marketing analytics, marketing automation, and technology teams to execute and improve processes over time
  • Develop a deep understanding of our data analytics and marketing technology
  • Be hands-on in developing and evolving our marketing automation campaigns and data hygiene efforts


Responsibilities
  • Serve as lead for growth marketing, including technical email execution, data prep, program build via Marketo, measurement, post-campaign analysis etc.
  • Support Growth Marketing in our development of an advanced sales enablement platform, providing feedback on UI, working closely with the tech team, and uploading campaigns to the platform
  • Own marketing data preparation process to ready audience targeting/lists for email and other targeted campaigns in close partnership with data analytics team
  • Partner with marketing automation team to learn best practices, evolve campaign strategy, and then support email builds in Marketo
  • Be an active participant in a cross-team QA process to ensure seamless campaign execution
  • Contribute to process automation and improvement in partnership with marketing automation, data analytics and technology teams
  • Identify potential roadblocks to execution schedules, resources, etc. and propose solutions with trade-off considerations to the leadership team
  • Become a student of our data universe, looking for meaningful ways to influence segmentation and personalization approaches as well as campaign optimization and evolution over time
  • Champion thoughtful A/B and multivariate tests that prove out hypotheses and drive business results
  • Study and share growth marketing best practices to inform campaign design and educate partners


Position Requirements:

Requirements
  • Minimum of a Bachelor's Degree
  • 2+years of experience with digital and/or email marketing campaigns, including campaign ideation, design, build, QA and measurement
  • Hands-on experience building and executing email and other growth marketing strategies (in Marketo a plus)
  • Hands-on experience with Microsoft Excel, Marketing Automation and Data Visualization tools (Marketo and Power BI a plus)
  • Experience or familiarity with the Financial Services industry - experience working alongside or for the benefit of financial advisors a plus
  • Familiar with data science approaches and models (e.g., comfortable with data)
  • Ability to analyze data, teasing out actionable insights and opportunities
  • Proven success working in a fast-paced environment and within a complex, global organization
  • Track record of pursuing excellence while building strong professional relationships


Preferred Qualifications
  • Project management experience, including a proven ability to work under deadlines and manage multi-faceted initiatives
  • Familiar with CRM systems and how client-facing teams handle lead generation and client engagement


Professional Skills
  • Inquisitive self-starter - ability to thrive within the firm's fast paced and collaborative environment
  • An analytical mindset with a high level of curiosity - able to 'think outside the box'
  • Excellent communication and interpersonal skills - able to face off across all levels of an organization
  • Flexible - demonstrates high emotional intelligence and resiliency
  • Exceptional organizational skills - able to multi-task and navigate unstructured processes
  • Strong team player - able to partner effectively with multiple teams
  • Strong ability to acknowledge and adapt to diverse styles and cultures


Benefits:

PIMCO is committed to offering a comprehensive portfolio of employee benefits designed to support the health and well-being of you and your family. Benefits vary by location but may include:
  • Medical, dental, and vision coverage
  • Life insurance and travel coverage
  • 401(k) (defined contribution) retirement savings, retirement plan, pension contribution from your first day of employment
  • Work/life programs such as flexible work arrangements, parental leave and support, employee assistance plan, commuter benefits, health club discounts, and educational/CFA certification reimbursement programs
  • Community involvement opportunities with The PIMCO Foundation in each PIMCO office

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