Marketing Automation Sr. Associate (Marketo)

About Us:

We are PIMCO, a leading global asset management firm. We manage investments and develop solutions across the full spectrum of asset classes, strategies and vehicles: fixed income, equities, commodities, asset allocation, ETFs, hedge funds and private equity. PIMCO is one of the largest investment managers, actively managing more than $2.02 trillion in assets for clients around the world. PIMCO has over 3,050 employees in 17 offices globally. PIMCO is recognized as an innovator, industry thought leader and trusted advisor to our clients.

PIMCO is one of the world's premier fixed income investment managers with thousands of professionals around the world united in a single purpose: creating opportunities for our clients in every environment. Since 1971, we have brought innovation and expertise to our partnership with the institutions, financial advisors and millions of individual investors who entrust us with their assets. We aspire to cultivate performance and leadership through empowering our people, diversity of thought, and a commitment to an inclusive culture that engages in our global communities.

Position Description:

Over the past 24+ months, PIMCO has undergone significant change in the realm of digital readiness. As part of a global digital transformation initiative spearheaded by Technology and Marketing, PIMCO has built the stage to enable personalized client-centric experiences. The firm is seeking an Adobe Marketo Engage Expert to lead high-priority marketing automation implementation projects and ongoing Marketo Engage platform support. This role will sit on the Marketing Platforms team and will regularly interface with a large, cross-functional team of marketing technologists, engineers, solution architects, marketing strategists, and digital marketing specialists to help bring digital client experiences to life.

RESPONSIBILITIES

• Help drive the marketing automation transformation roadmap and support the development phases, including requirements gathering, design/development, process optimization, testing, configuration
• Lead discovery efforts to gather necessary information from clients and internal team members to appropriately understand business needs and solution requirements for lead management and B2B digital marketing efforts
• Ability to design, build, and troubleshoot solutions compatible with the Adobe Marketo and Microsoft Dynamics (and other third-party tools), including process optimization, database architectures, and custom integrations
• Assist with evaluating new technologies and add-on applications to improve and optimize marketing team performance
• Guide, educate, and collaborate with global marketing teams to support marketing automation adoption and ensure we maximize our investments in this space and across teams

Position Requirements:

• Minimum of a Bachelor's Degree
• 4+ years 'best practices' experience in a consulting or marketing/sales operations capacity, preferably in a B2B environment
• Marketo subject matter expert (Marketo Certified Expert a plus) and solutions architecture experience
• Successful track record of multiple Marketo implementations and setup of core system infrastructure programs, including lead lifecycle, scoring, campaign/source tracking, nurture, data management, and third-party integrations.
• Provide support to engineering teams working on Marketo integrations
• Create Marketo Engage architecture and technical specifications documents
• Work closely with the project management team to manage workflow and deadlines across multiple, simultaneous platform-related projects and change controls
• Provide support to senior team members throughout project estimation and Marketing Automation discovery / road-mapping engagements, as needed
• Experience evaluating new technologies and add-on applications to help boost marketing automation performance
• Expert knowledge of marketing technologies and industry best practices
• Solid understanding of workflow processes and systems within a marketing/sales cycle
• Ability to work in a fast-paced environment, keep projects on time, and flexibility to adapt quickly
• Experience with Marketo/CRM Integration (Microsoft Dynamics strong advantage)
• Exceptional organizational skills and attention to detail a must

Benefits:

PIMCO is committed to offering a comprehensive portfolio of employee benefits designed to support the health and well-being of you and your family. Benefits vary by location but may include:

• Medical, dental, and vision coverage
• Life insurance and travel coverage
• 401(k) (defined contribution) retirement savings, retirement plan, pension contribution from your first day of employment
• Work/life programs such as flexible work arrangements, parental leave and support, employee assistance plan, commuter benefits, health club discounts, and educational/CFA certification reimbursement programs
• Community involvement opportunities with The PIMCO Foundation in each PIMCO office