Marketing Associate

Employer
Northern Trust
Location
Chicago, USA
Salary
Competitive
Posted
Sep 02, 2020
Closes
Oct 02, 2020
Ref
8182234
Job Function
Other
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
Investment Management Product Marketing Associate - Asset Management New    78606 Requisition #    1 day ago Post Date Northern Trust Asset Management's global marketing strategy is evolving, our team is growing - and we're looking for individuals interested in growing with us. We are seeking passionate, results-driven, and creative thinkers who will play critical roles in driving brand awareness and product adoption by developing and implementing marketing strategies that attract and retain clients. We seek proactive, energetic team members who value collaboration and can think both strategically and tactically. If you are a critical-thinker who enjoys being part of a team driving new initiatives that help a business grow, we encourage you to apply. The Senior Associate, Product Marketing position is a leadership role within the marketing department of Northern Trust Asset Management, responsible for driving global adoption and demand for Northern Trust Asset Management's various asset class solutions. They will originate and execute effective go-to-market strategies for the firm's investment product suite. This includes analyzing the competitive landscape, crafting effective and consistent key messaging, and creating content that communicates the value proposition of investment strategies - to further differentiate our offerings in the marketplace. Serving as a conduit to product and investment management, this individual will coordinate a variety of marketing resources to ensure distribution partners have both the knowledge and tools required to articulate the firm's investment offering. The ultimate goal is to enable our sales/marketing team to drive engagement, adoption, and growth for the global product family across various client channels. PRIMARY DUTIES:
  • Understand, refine, and clearly articulate compelling product messaging, differentiation, and positioning for product suite that includes mutual funds, managed accounts and UCITS funds.
  • Work with product, investment, and channel marketing partners to build relevant content for various audiences to consume in a variety of formats
  • Create campaigns needed at various stages of the product lifecycle including product introduction, demand generation, client communication, and retention Continuously learn and develop deep subject matter expertise of Asset Management solutions, industry trends, channel profiles, and marketing best practices
  • Glean competitive intelligence from various tools to inform distribution strategy about competitive landscape & positioning
  • Demand generation - develop the marketing programs that drive demand for products
  • Design and execute marketing campaigns for strategic themes that span initial introduction, to finals presentation, to continued client engagement
  • Ongoing delivery of regularly updated investment strategy communications and materials
EXPERIENCE AND SKILLS REQUIRED: The selected candidate will benefit from having:
  • At least 5 years investment product marketing experience within an investment management organization
  • Industry certification or FINRA licensing preferred (CFA, CIMA, Series 6, 7, etc.) Possess a blend of strong quantitative and interpersonal skills with a proven ability to communicate and present effectively
  • Proven track record developing and implementing product marketing programs Ability to translate difficult investment concepts for various audience
  • Confident self-starter with proven leadership experience and ability to work in matrix organization
  • Deep understanding of the investment management industry, across all asset classes, channels, FINRA & SEC regulations and competitors
  • Strong written/oral communication and interpersonal relationship skills
  • Ability to prioritize in a fast-paced environment
  • Strong work ethic, professional demeanor, and an intellectual curiosity
  • Results-driven, high-performing individual with excellent planning skills and attention to detail
  • Ability to influence and garner support of senior leaders while coordinating with various teams across the firm
About Northern Trust: Northern Trust provides innovative financial services and guidance to corporations, institutions and affluent families and individuals globally. With 130 years of financial experience and nearly 20,000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service. Working with Us: As a Northern Trust partner, you will be part of a flexible and collaborative work culture, which has a strong history of financial strength and stability. Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company that is committed to strengthening the communities we serve! We recognize the value of inclusion and diversity in culture, in thought, and in experience, which is why Forbes ranked us the top employer for Diversity in 2018. We'd love to learn more about how your interests and experience could be a fit with one of the world's most admired and ethical companies. Build your career with us and apply today.

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