Senior Associate, Content Marketing

London, United Kingdom
Sep 29, 2019
Oct 19, 2019
Industry Sector
Finance - General
Employment Type
Full Time
About Us:

We are PIMCO, a leading global asset management firm. We manage investments and develop solutions across the full spectrum of asset classes, strategies and vehicles: fixed income, equities, commodities, asset allocation, ETFs, hedge funds and private equity. PIMCO is one of the largest investment managers, actively managing more than $1.84 trillion in assets for clients around the world. PIMCO has over 2,700 employees in 17 offices globally. PIMCO is recognized as an innovator, industry thought leader and trusted advisor to our clients.

PIMCO is one of the world's premier fixed income investment managers with thousands of professionals around the world united in a single purpose: creating opportunities for our clients in every environment. Since 1971, we have brought innovation and expertise to our partnership with the institutions, financial advisors and millions of individual investors who entrust us with their assets. We aspire to cultivate performance and leadership through empowering our people, diversity of thought, and a commitment to an inclusive culture that engages in our global communities.

Position Description:

PIMCO is seeking a savvy financial storyteller to develop and execute best-in-class investment and product content marketing initiatives that increase audience engagement, enhance client relationships and aid our clients in making the best financial decisions. Our audience mostly includes institutional and wealth management clients across multiple EMEA markets, with continued growth into broader advisory and personal investor channels.

The candidate will report to the Head of Content Marketing, EMEA and will collaborate closely with our global team of content, digital and channel marketers. This provides a unique opportunity for the individual to help shape our EMEA content and product marketing strategy, and have demonstrable impact on global projects. Prior experience working in a global asset management organization, in a matrixed structure, is essential.

This role requires a deep understanding of financial markets (macro-economics, geo-political events and investment products) and how to distill and amplify PIMCO's unique perspectives into highly engaging content marketing programs. You will be adept at originating compelling content based on inputs from investment professionals and product strategists, and adapting content from other regions to engage audiences across EMEA. Such content ranges from whitepapers and research reports to blog and social media posts, presentations, videos, infographics, podcasts, webinar and speech talking points, as well as the full spectrum of product marketing tools. The successful candidate will demonstrate great flair in their writing style and tone, and be equally mindful of narrative construction. Above all, understanding how great content can significantly enhance client engagement and drive to commercial outcomes is key.

Ensuring that a distinct and differentiated tone, as well as compelling insight, is integrated into all that we do is critical to success. You will be thoughtful regards editorial governance, deploying content to help our clients make better sense of what is happening in the world today, and helping them navigate tomorrow.

Experience in packaging these insights into a variety of mediums, and working with internal and external partners to amplify the story into market (through paid, owned and earned media) is highly desirable.

Responsibilities include but not limited to:
• Deploying a deep understanding of client needs and financial markets to develop high quality, highly effective and targeted content to support PIMCO's broad range of thought leadership pillars, investment strategies and services - with an emphasis on EMEA
• Repurpose global content in a variety of formats (with a particular focus on digital) for a wide range of distribution channels to increase client engagement
• Partner with the digital team to create content streams for digital engagement programs across various touchpoints (including email, social, paid display, paid search) to build personalized client journeys
• Optimize content for search engines to improve SEO and SEM quality scores.
• Assist the EMEA Content Marketing Head in managing relationships with external vendors and quality checking content produced
• Liaise with regional translators to deliver timely regional/local content in different European languages.
• Manage sign-offs with multiple stakeholders at all levels to ensure content aligns with brand, tone of voice, legal/regulatory and compliance requirements and to harness best practices across geographies and business channels
• Work closely with digital team to analyze social and website metrics, and make improvements accordingly.

Position Requirements:

• Bachelor's degree in communications, marketing, journalism or business related discipline
• Professional qualification in economics or finance a plus

• Understanding of financial markets with 5-7 years' industry experience in the asset management industry; additional experience in a journalism capacity also desirable
• Fluent spoken and written English. Fluency in German or Italian would be desirable.
• Strong knowledge of investment products, including fixed income strategies as well as a strong background in macroeconomics
• Interest in best-in-class content amplification especially the role of paid media
• Experience working with external vendors to amplify content themes into market desirable
• Knowledge of the applicable financial regulations in EMEA

• Self-motivated, excellent communication and relationship building skills
• Strong project management skills, including the ability to work on a large number of ongoing initiatives
• Strong analytical skills to measure success and inform future content and digital initiatives
• Ability to multi-task and work in a fast-paced and professional environment with frequent shifts in priorities as business needs dictate
• Strong commitment to quality and attention to detail; ensuring that work is completed accurately and on time
• Have a strong sense of honesty and integrity
• Develop and apply new ideas, approaches and methods with an entrepreneurial spirit
• Display a sense of teamwork & foster a learning environment


PIMCO is committed to offering a comprehensive portfolio of employee benefits designed to support the health and wellbeing of you and your family. Benefits vary by location but may include:
  • Medical, dental, and vision coverage
  • Life insurance and travel coverage
  • Pension contribution from your first day of employment
  • Work/life programs such as flexible work arrangements, parental leave and support, employee assistance plan, commuter benefits, health club discounts, and educational/CFA certification reimbursement programs
  • Community involvement opportunities with The PIMCO Foundation in each PIMCO office

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