GCG Investment Advisory Content Specialist

Citibank NA
Jan 02, 2019
Jan 04, 2019
Job Function
Industry Sector
Finance - General
Employment Type
Full Time
  • Primary Location: Singapore,Singapore,Singapore
  • Education: Bachelor's Degree
  • Job Function: Product Management
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: Yes, 10 % of the Time
  • Job ID: 18076844


Citi's Global Consumer Bank (GCB) is on a journey to transform the business model and pivot for growth. The world has changed and disruption is at our door. We are faced with an increasingly competitive environment where customer expectations are higher than ever.  We must radically simplify the way we do business, reevaluating everything we do with the goals of speed, simplicity and more efficiently deploying resources. It is imperative that we become a flatter, leaner organization capable of executing with greater efficiency and agility. We need to accelerate the transformation of our operating model to be mobile first and lead what's next digitally to pivot to growth.
Job Purpose:
  • Contribute to position Citi Consumer APAC as a leading Wealth Management player regarding global market insight
  • Deliver digital-first Wealth Management Advisory content to strengthen Citi's Wealth Management Advisory content proposition for affluent and HNWI clients
  • Support client-centric, model-portfolio based Advisory model with relevant market insights & education material.
Key Responsibilities:
  • Help develop and execute a digital-first Advisory content strategy for Citi's house view communications (e.g. Market Insights, Investor education)¬† across APAC region (incl. EMEA)
  • Write and edit regular web-based and print investment commentary for affluent clients and relationship managers (RM)
  • Develop and write compelling presentation materials for client briefings and RM training
  • Develop and write education material for RM and investor education for digital first delivery
  • Build and foster strong relationships with country advisory teams and with other regional and country business and support functions
  • Manage projects to deliver and amplify investment insights across digital/social media


  • Minimum bachelor's degree, CFA a plus
  • 8 years' experience in the financial industry or financial journalism, preferably in an investment strategy or investment specialist role or as a financial journalist
  • Editorial experience on social media platforms
  • Absolutely fluent in English, both written and spoken
  • Strong presentation skills in English
  • Strong understanding of financial markets, Wealth Management¬† advisory process and products
  • Ability to understands complex market views and analysis, with the skill to synthesize and explain them via well written, easy to understand market commentary, video scripts, talking points, education material
  • Experience in developing content for social media channels
  • Proficiency in a second language will be a plus

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