Asset Management Channel Marketing Manager, EMEA

Northern Trust
London, United Kingdom
Sep 14, 2018
Sep 18, 2018
Job Function
Industry Sector
Finance - General
Employment Type
Full Time
Northern Trust Asset Management's global marketing strategy is evolving, our team is growing - and we're looking for individuals interested in growing with us. We are seeking passionate and results-driven individuals to play a critical role in driving brand awareness and product adoption through targeted marketing strategies. This proactive, energetic team member should value collaboration and think both strategically and tactically. If you are a critical-thinker who enjoys being part of a team driving new initiatives that help grow the business, we encourage you to apply.

The EMEA Channel Marketing Manager is a key role, serving as the channel marketing expert and advocate with the aim of expanding and deepening the relationship with clients and prospects. This role will act as an active business partner to this channel and proactively lead the development, direction and execution of the overall marketing strategy to position and promote our asset management capabilities.

As a strategic business partner working in close collaboration with our internal partners, the Channel Marketing Manager will work with the marketing team to build, drive and implement plans to improve awareness of our investment capabilities and ensure they remain top of mind. They will also preempt the needs of the channels - developing a fresh content and communications strategy in response to their evolving needs and the market environment.

The candidate is expected to bring regional knowledge of and experience in working with different investor-types, various investment strategies and multiple marketing disciplines including product positioning, communications, campaign development, thought leadership, and insight development.


• Lead the development of marketing strategies to both improve awareness and adoption of our capabilities across the EMEA region; specifically with pension schemes, institutional consultants, sovereign wealth funds and financial intermediaries.
• Develop and implement marketing plans to achieve business and channel objectives, while effectively managing brand and reputational risk. Oversees planning, development and execution of short and long range goals for the channel.
• Partner with relevant sales, investment and marketing stakeholders across the firm to establish priorities, align work objectives, and execute marketing plans (and report on marketing effectiveness).
• Leverage internal and external sources to gather product, channel and competitor insights with the goal of providing recommendations to drive distribution and market share.
• Develop and maintain broad knowledge of competitive offerings, market trends and industry developments specific to the business area.
• Create targeted messaging outreach to support the business and continually build the brand.
• Demonstrate initiative and creativity in proactively recommending and implementing marketing solutions.
• Analyze costs impacting marketing decisions and other related issues to develop cost effective solutions to reach specific audiences.
• Present marketing measurement results to management. Monitor consistency of agreed upon tracking methodology. Understand parameters of a successful campaign, relevant analytics, and ensure desired results are measurable and tell a compelling story.
• Communicate progress, issues, and solutions to senior management to obtain input and buy-in. Provide written and verbal communication to many different audiences on status of marketing efforts.
• Work with PR /corporate communications to ensure channel alignment and implementation of messages in a timely and effective manner.
• Ensure all channel-related budgets are approved by the Global Head of Channel Marketing and that the allotted budget is then managed effectively.

Personal and Professional Competencies

• Demonstrated success developing marketing strategies that increase brand awareness and sales.
• Successful experience working in a fast-paced, results-driven environment, with a proven ability to think analytically and creatively.
• Project leadership experience, including managing multiple projects simultaneously on tight deadlines.
• Experience working in multiple regions within EMEA, with particular familiarity with the United Kingdom & Ireland, Nordic and Benelux market.
• Leadership & management - The ability to select, develop, and motivate groups of people to work together in a committed way to achieve a common mission or goal.
• Judgement - Showing wisdom in making decisions and acting with a view to what is most appropriate, reasonable, timely and realistic.
• Results orientation - Rigorously holding one's self and others accountable for achieving high levels of individual and organizational performance and is keenly focused on results.
• Candor - Being straightforward and direct with others, but with respect.
• Learning agility - Quickly absorbing new information and the significance of changes in dynamic situations.
• Skilled influencer - Ability to gain buy-in at all levels
• Superior interpersonal skills - Including the ability to work effectively in various team settings and influence senior partners is critical.
• Understanding of the marketplace - Including regulatory and legislative landscape

The Selected Candidate Will Benefit From Having

• Must have proven marketing or sales experience specifically from the investment management industry
• Self-motivation and drive, with the desire for a steep learning curve in a creative and entrepreneurial environment.
• Bachelor's degree required. Completion of, or working toward an MBA, CFA or investment certification is preferred.
• Strong written and oral communication and presentation skills.
• Confident grasp of the investment landscape including capital markets and the different asset classes.
• Solid organization navigation skills, including experience operating within global management units.
• Demonstrated intellectual curiosity and ability to learn new concepts quickly and, complete multiple and diverse assignments with the highest level of quality.

About Northern Trust

For more than a century, Northern Trust has worked hard building our legacy of outstanding service, expertise and integrity. From a Chicago-based bank founded in 1889, we now have more than 20 international locations and 16,500 employees globally. We serve the world's most-sophisticated clients - from sovereign wealth funds and the wealthiest individuals and families, to the most-successful hedge funds and corporate brands.

We burnished our reputation as a global leader delivering innovative investment management, asset and fund administration, fiduciary and banking solutions enabled by sophisticated, leading technology. And through it all, we continually laid a solid, forward-looking foundation on which future generations can continue growing and achieving greater.

Northern Trust proudly cultivates a diverse workforce, to serve our diverse client base. We strongly believe that diversity of experience contributes to a broader collective perspective that will consistently lead to a better company. We encourage applications from the best regardless of ethnicity, gender, gender identity, age, nationality, disability, sexual orientation, education, socio-economic background, parental and caring status, or religion.

As of December 31, 2017, Northern Trust Corporation had:

• $139 billion in banking assets
• $8.1 trillion in assets under custody
• $10.7 trillion in assets under custody/administration
• $1.2 trillion in assets under management

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