Manager, Brand & Marketing

Job Summary
As a Marketing Manager, this role holder will work with the Brand & Marketing Head, Americas, Corporate Affairs, Brand & Marketing Head, Americas and the Regional Head of Brand & Marketing, Europe & Americas to develop and execute the marketing strategy primarily for the Corporate, & Institutional Banking business in Americas.
The position is for someone who is self-sufficient; the ideal candidate will have:

• Experience in events, conferences, hospitality and integrated marketing
• Sound and responsible communications and social media experience
• Creative and strategic marketing

Responsibilities
Strategy

• Awareness and understanding of the Group and Regional business strategies, with the ability to manage and lead components of the delivery of Brand & Marketing strategy and plans
• Contribute to overall Corporate Affairs, Brand and Marketing (CABM) Americas priorities as a member of the CABM Americas team.
• Contribute to the CABM EA regional priorities.

Business: Client Events and Client Communications*

• Contribute to the development of the Brand & Marketing client engagement strategy
• Lead the development and execute integrated client activities for the areas responsible, to enhance the Standard Chartered brand in the Americas and support business objectives
• Develop and manage memorable, engaging client events for Americas markets, and support the execution of any global events in the Americas.
• Identify opportunities for business teams to extend client activities into digital communications/channels
• Develop client communications/marketing materials for the businesses and functions
• Build relationships with internal stakeholders and colleagues across the bank to stay informed and identify client engagement opportunities
• Work closely with the Corporate Affairs team in Americas to identify opportunities to maximise client communications
• Work closely and manage vendor partners
• Collaborate with EA Corporate Affairs team to leverage their comms expertise to extend activities outside events
• Recommend and track measurement of client activities
• Managing client engagement activities, adhering to the designated budgets.
• Collaborate with colleagues across CABM and the wider organisation to manage and implement CABM strategy and key projects across the Bank, and to ensure continuous best practice sharing and improvement.
• Maintain effective and close collaboration with Europe team for shared Europe & Americas region objectives and priorities.
• Build strong relationships with colleagues across the organisation; serve as a trusted advisor.

Processes

• Manage procurement, legal and compliance to ensure contracts, content and invitee processes are aligned with corporate policies and compliance
• Identify areas and manage activities for process improvement and recommend ways to increase functional effectiveness and improve operational efficiencies
• Ensure adherence to the Operational Risk Framework, Group Code of Conduct and various policies, procedures, and guidelines of the bank by the regional Brand & Marketing teams
• Maintain high awareness and understanding of the regulatory framework in which the business operates, and the regulatory requirements and expectations relevant to the role
• Completion of all mandatory training needed including e-learning within stated timeframes to support the understanding of the roles for delivering effective governance

People & Talent

• The role holder requires outstanding stakeholder management
• Raise the bar on conduct and demonstrate how we are here for good to clients and colleagues.
• Lead through example and build the appropriate culture and values. Set appropriate tone and expectations across the team and work in collaboration with all partners, internal and external.

Governance

• Responsible for adhering to CABM Standards, policies, and procedures.
• Ensure oversight and application of the policies as they relate to the CABM activities across the region.
• Ensure a full understanding of the risk and control environment.
• Ensure adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures, Guidelines, regulation and controls as set by the Bank and external regulatory authorities.
• Maintain awareness and understanding of the regulatory framework in which the Group operates, and the regulatory requirements and expectations relevant to the role.
• Adhere to policies including escalation and compliance requirements, and follow any other relevant internal controls and procedures as they relate to process, products, policies, and regulations

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group's Values and Code of Conduct .
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders

• CABM Americas and CABM EA teams
• Regional CIB & Business stakeholders in Americas
• Regional CIB Product Heads in Americas
• Group CABM teams for CIB, research, digital and brand governance
• External Suppliers, vendors

Other Responsibilities

• Be a brand champion - ensure all activities live up to our Brand Promise of Here for good while, at the same time delivering committed business outcomes
• Embedding Here for good and Group's Brand and valued behaviours in the region
• Perform other responsibilities assigned under Group, Country, Business or Functional Policies and procedures

Role Specific Technical Competencies

• Proven experience working in events, hospitality, and events production
• Superior coordination skills and high attention to detail
• Flexible around working hours due to events
• Outstanding personal skills
• Be proactive and highly motivated; demonstrate the ability and desire to work independently and confidently, but as part of a team
• Be detail oriented with an ability to focus on the larger picture
• Flexibility and willingness to deal with new subjects, challenging current ways of working and influencing people.
• Collaborating with a culturally diverse team across functions and geographies
• Hands-on self-starter that works well in a fast-paced, dynamic, team-orientated environment
• High energy individual with a positive attitude
• Good business/product knowledge and enough expertise to command respect and credibility with senior stakeholders
• Experience managing budgets and suppliers
• Strong organisational skills and the ability to meet deadlines
• Passion for working as part of a team
• Commercial understanding of Standard Chartered business model and how we can support it

Role Specific Technical Competencies

• Effective Communications
• Strategy & Business Model
• Event Management
• Brand Management
• Marketing Strategy & Positioning
• Establishing and Maintaining Trust
• Creativity

About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 160 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion. Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
• Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with with minimum global standards for annual and public holiday, which is combined to 30 days minimum
• Flexible working options based around home and office locations, with flexible working patterns
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
Expected annual base pay range for the ro le is $93,280 - $128,260 .The final offer will be determined on an individualised basis using a number of variables, including but not limited to skill set, depth of experience and education, internal relativity, and specific work location. At Standard Chartered Bank, Base pay is only part of the total compensation package. Discretionary variable pay and a range of attractive bank sponsored benefit programs are available and designed to foster employee overall health and well-being including, but not limited to, a best in class 401k plan with up to 8% employer match, robust medical plan coverage with employer funded Health Savings Accounts, inclusive family building benefits, and flexible/hybrid working arrangements for many of our positions subject to role specific considerations. Learn more about what we offer ( https://www.sc.com/us/careers ).