Content Strategist/Writer - State Street Global Advisors, Assistant Vice President

We are looking for a Content Strategist/Writer to manage the creation and promotion of SPDR ETF content and marketing materials targeting financial advisors and institutional investors. You will report to the Head of Content for the US SPDR ETF business who will help prioritize projects and assign deadlines.
In this role, you will be responsible for leading projects and daily activities to plan and create relevant content, drive customer engagement on the website, and promote content (in collaboration with marketing colleagues) through various marketing campaigns and channels.
You are a self-starter who excels at working across groups (cross-functional & external) and who possesses strong content planning, content writing, and editing skills. You have proven project management skills, experience with SEO writing, and excellent attention to detail.

As the Content Strategist/Writer you will:

• Participate in strategy/brainstorming sessions and manage content projects from ideation to final publication and beyond, working in partnership with the broader marketing organization to identify the best ways to effectively promote content across various marketing channels.
• Plan, write, edit, and review content distributed by the SPDR ETF Marketing group, including: articles, webinars, videos, podcasts, whitepapers, research reports, presentations, web pages, emails, and social posts.
• Help to update existing marketing content prior to expiration. As data updates are made, you'll assess whether the story and framing also need updating.
• Collaborate with our brand and design, UX, and production teams to ensure copy and design work together to drive customer engagement. This includes working closely with design to source, select, and create images, charts, infographics, and other design elements.
• Optimize content for search and customer engagement, applying SEO and digital engagement best practices.
• Coordinate with legal and compliance teams on content reviews to ensure it is appropriate for the intended audience and approved for use.
• Work closely with the production and digital publishing teams to ensure content is properly published, maintained, and promoted across the website.
• Co-manage the team's editorial calendar and communication of content plans to marketing team members and business partners.
• Assess content engagement and performance via collection and analysis of engagement data. Make recommendations to optimize areas of underperformance and identify new opportunities.

These skills will help you succeed in this role:

• Bachelor's degree preferably with major in marketing or communications
• 4-7 years of relevant marketing communications experience; financial services experience a plus
• Experience in regulated industries desired
• Experience writing for print and digital mediums and proficiency in optimizing copy for different content formats, e.g. social, email, landing pages, blogs, infographics/data visualizations, podcasts/videos, articles, whitepapers, presentations, etc.
• Strategic thinker with strong attention to detail and organizational skills
• Excellent interpersonal and communication skills that enable you to effectively collaborate with senior executives, investment teams, marketing partners, and external partners
• Results-oriented with a proven track record of delivering projects in scope and on time

About State Street What we do . State Street is one of the largest custodian banks, asset managers and asset intelligence companies in the world. From technology to product innovation, we're making our mark on the financial services industry. For more than two centuries, we've been helping our clients safeguard and steward the investments of millions of people. We provide investment servicing, data & analytics, investment research & trading and investment management to institutional clients.

Work, Live and Grow . We make all efforts to create a great work environment. Our benefits packages are competitive and comprehensive. Details vary by location, but you may expect generous medical care, insurance and savings plans, among other perks. You'll have access to flexible Work Programs to help you match your needs. And our wealth of development programs and educational support will help you reach your full potential.

Inclusion, Diversity and Social Responsibility . We truly believe our employees' diverse backgrounds, experiences and perspectives are a powerful contributor to creating an inclusive environment where everyone can thrive and reach their maximum potential while adding value to both our organization and our clients. We warmly welcome candidates of diverse origin, background, ability, age, sexual orientation, gender identity and personality. Another fundamental value at State Street is active engagement with our communities around the world, both as a partner and a leader. You will have tools to help balance your professional and personal life, paid volunteer days, matching gift programs and access to employee networks that help you stay connected to what matters to you.

State Street is an equal opportunity and affirmative action employer.

Discover more at StateStreet.com/careers

Salary Range:
$70,000 - $115,000 Annual
The range quoted above applies to the role in the primary location specified. If the candidate would ultimately work outside of the primary location above, the applicable range could differ.