Content Marketing Strategist, Wealth Mgmt

About Northern Trust:""

Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889.""

Northern Trust is proud to provide innovative financial services and guidance to the world's most successful individuals, families and institutions by remaining true to our enduring principles of service, expertise and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service.""

We are searching for a Content Marketing Strategist to join our team.

As a member of the Wealth Management Marketing Team, this position will be responsible for professional financial services writing. The Content Marketing Strategist will work with subject matter experts to source, write and produce engaging thought leadership for our clients and prospects.

Responsibilities

• Develop external content to promote Northern Trust Wealth Management's holistic advice value proposition to clients and prospects
• Manage strategy, concept and delivery to promote our investment expertise through a mix of market commentary, videos and podcasts
• Provide editorial review of external-facing content to ensure alignment with brand, core value proposition and key messages
• Engage field stakeholders on prioritization of topics and gather feedback
• Coordinate with production and promotion resources (e.g., designers, email marketers, agencies, etc.) to deliver on content strategy
• Leverage research, data and feedback to drive continuous improvement of content marketing initiatives
• Support cross-team initiatives to drive increased effectiveness and efficiency

The successful candidate will benefit from having:

• Bachelor's degree, preferably in journalism (or other writing-focused area of study), finance or economics. Master's degree is a plus but not required.
• At least 8 years of professional writing experience in financial services, ideally including writing specifically for wealth management audiences.
• Best-in-class writing skills with a demonstrated track record of promotion and success.
• Excellent editorial judgment to ensure appropriate content and messaging for external audiences.
• Intellectual curiosity and aptitude to transform technical opinions and concepts into clear, concise content appropriate for a broad wealth management audience.
• Ability to build relationships with subject matter experts to articulate a point of view and promote in a valuable, engaging way to client/prospects.
• Ability to use data to increase usage / effectiveness of content and alter strategy as necessary
• Experience in managing content across multiple channels and formats, including digital (web, social) and print
• Strong problem solving skills and collaborative work style.
• Strong project management skills to manage timely delivery of projects and escalate/resolve issues as needed.

Working with Us:"

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As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas. Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve!"Join a workplace with a greater purpose.""

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We'd love to learn more about how your interests and experience could be a fit with one of the world's most admired and sustainable companies! Build your career with us and"apply today."#MadeForGreater"

We'd love to learn more about how your interests and experience could be a fit with one of the world's most admired and sustainable companies! Build your career with us and apply today. #MadeForGreater

Reasonable accommodation

Northern Trust is committed to working with and providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRHelp@ntrs.com .

We hope you're excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people.

Apply today and talk to us about your flexible working requirements and together we can achieve greater.

#LI-LK2, #hybrid

Additional Information