Marketing Insights Manager

About Northern Trust:

Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889.

Northern Trust is proud to provide innovative financial services and guidance to the world's most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service.

We are searching for a Marketing Insight Manager.

The Marketing Insight Manager reports to the head of the Digital, Design & Delivery team in Corporate Marketing. The role will be responsible for defining the measurement framework and implementation of technology and tools that measure marketing programs including advertising, social media, digital marketing, lead generation, search and personalization. The Marketing Insights team is committed to provide a data driven approach to create objectives and key results in the creation of programs and to guide marketing decisions and campaign optimization to support key marketing initiatives that drive business growth. The manager's activities will include creating and executing a measurement framework for public digital channels by business unit including project plans, providing guidance to team members and working closely with client/partner delivery teams to implement and refine metrics dashboards.

Major Duties

• Lead and direct the work of the measurement team comprised of metrics, data analysis, campaign tracking, data standardization and personalization strategy.
• Serve as subject matter expert to provide recommendations on measurable business results that support marketing objectives.
• Support the marketing team by developing enduring insights through research and insights programs including questionnaire development, sampling and reporting requirements and insights development.
• Work with global teams and data vendors to continue buildout of the marketing data warehouse that automates data collection, storage and organization to further marketing's advancement of measurement concepts including predictive analytics, targeted marketing and continued optimization of programs.
• Develop and deploy strategic insights throughout the firm via data driven learning about our market and customers as well as providing a foundational understanding of current customer behavior and future influences to optimize marketing initiatives.
• Confidently deliver research expertise, succinctly interpreting and synthesizing multi-source data to insights that lead to actionable strategies and plans for the brand and go to market strategies.
• Maintain expert-level knowledge of emerging performance marketing trends and methodologies to derive valuable customer insights that drive the business.

Experience Required

• BS/BA degree required in Business, Marketing, Market Research or related field of study is required.
• 7 or more years of related experience in a corporate environment or from an agency is preferred.
• Proven experience managing an Insights team-recruiting, hiring, developing, and motivating direct reports, and fostering an Insight-centric marketing culture.
• Track record of success providing analysis, strategic direction, and business recommendations to C-level executive leaders on critical marketing decisions.
• Balanced blend of strategic, practical, analytical and creative thinking skill

Knowledge/Skills

• Excellent communication skills, easily adaptable, exceptionally organized, strong presentation skills and ability to manage competing priorities.
• Ability to be a trusted internal and external adviser and evangelist.
• Demonstrated knowledge and experience with Google Analytics including Google Tag Manager, business intelligence tool such as Power BI and related experience with other marketing technology such as Marketing Automation and Personalization.
• A desire to work in a multitasking, fast-paced environment and to lead a highly analytical and productive team.
• Leadership and organizational skills are required to determine resources and to assess and develop the skills of the staff.
• Ability to grow and maintain a measurement system in collaboration with other Northern Trust data teams.

Working with Us:

As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.

Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve! Join a workplace with a greater purpose.

We'd love to learn more about how your interests and experience could be a fit with one of the world's most admired and sustainable companies! Build your career with us and apply today. #MadeForGreater

Reasonable accommodation

Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRHelp@ntrs.com .

We hope you're excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people.

Apply today and talk to us about your flexible working requirements and together we can achieve greater.

#LI-LK2, Hybrid

Additional Information