Director, Brand & Marketing, Americas

Job Summary
This role partners with the Corporate & Institutional Banking (CIB) Americas business at both strategic ideation , planning, delivery and execution level of the client engagement strategy. The role will develop and execute holistic marketing campaigns/programs and activities that can be measured in terms of its contribution to brand building and business targets/objectives.
Responsibilities
Strategy

• Determining overall CIB marketing strategy for USA and LATAM, working closely with Head, CCIB Americas and USMT, Product Heads ensuring alignment with regional and global strategies
• Contribute to overall CABM vision/priorities as a team leader in the CABM Americas team.
• Work with the CABM Americas team to deliver a holistic and coordinated Marcom plan across the Americas and also aligned with the wider EA team for cross regional strategy
• Work with the functions regional/group teams to manage and implement key projects and strategy chances across the bank
• Understand and communicate the regional/group strategy to teams under the area of responsibilities.

Business

• Accountable to Regional Head of Brand & Marketing EA to drive the marketing strategies, whilst maintaining and balancing Regional / Group wide standards
• Work with the team to develop plans for CCIB marketing disciplines, delivering quality activities to drive exceptional client level experience backed up by well-designed actionable metrics that are used for future decision making.
• Design and execute campaigns to meet business needs, delivering quality activities to drive exceptional client experiences - on plan, on budget and on time
• Drive digital strategy and effective use of digital platforms across the Bank for all marketing campaigns.
• Provide direction on leveraging research insights to strengthen Customer Value Propositions and Thought Leadership positions to Country Management Teams, integrating them into CIB marketing plans
• Use competitor and research insights to provide thought leadership to formulation of marketing strategy that supports Americas brand & marketing and business strategy
• Develop, socialise and implement the annual marketing plan/calendar
• Project manage enterprise marketing campaigns and programs to include Global and Regional Sponsorships
• Drive digital marketing with the business teams using existing digital platforms and support amplification of relevant content across a spectrum of digital, website, social media and traditional media channels, ensuring consistent messaging across all client touchpoints
• Forecast, measure and report on all marketing activity results within agreed deadlines
• Ensure the measurement and reporting of marketing campaigns to understand and gain insights on their performances against business objectives and ROIs.
• Proactively lead joint planning sessions; coordinating with all stakeholders to deliver end to end activities.
• Plan and execute virtual and physical events ranging from private roundtables to large scale conferences, with the key objectives of building a positive brand profile and promoting the bank's capabilities.
• Deliver localised sponsorship activation programmes, leveraging any bank sponsorship assets to elevate client experiences and achieve target outcomes.
• Align and support Regional and Group's marketing initiatives, develop and localise client communication and marketing materials.
• Oversee the production of all marketing materials and marketing campaigns, organising events, liaising with external agencies and vendors to ensure deliverables. Manage and work with agencies

Processes

• Develop regional plans supporting the overall global business goals and drive impactful engagement between CABM global and regional teams, providing guidance on localisation of global strategies, programs and implementation of these in region.
• Develop measurement frameworks, metrics and KPIs that ensure marketing strategies are effective and impactful.
• Work with supply chain management and legal and compliance teams to effectively manage vendors, including sponsorship agreements.
• Identify areas for process improvement and recommend ways to increase functional effectiveness and improve operational efficiencies
• Provide input into regular senior executive updates on a timely basis ensuring the campaigns and plans ROI are clearly included and articulated/

People & Talent

• Work with Regional Head of Brand & Marketing to create a strong professional team of Marketing professionals
• Share and advise on best practices and emerging industry developments on Marketing professions across the country
• Enhance leadership capability and create a culture of talent development and empowerment in CIB Marketing team. Champion capability and training requirements for the CIB Marketing team.
• Coach the CIB Marketing team to enhance their professional and management skills and provide career advice for their continuous development
• Assess and measure the team's activities to ensure alignment with plans, forecasts and capacity models.
• The role holder requires leadership, outstanding stakeholder management and experience and skills in event management and client engagement,.
• Raise the bar on conduct and demonstrate how we are here for good to clients and colleagues.
• Lead through example and build the appropriate culture and values. Set appropriate tone and expectations across the team and work in collaboration with all partners, internal and external.

Risk Management

• Responsible for maintaining Marketing standards and Brand compliance.
• Manage marketing standards to reinforce overall SC brand positioning through consistency in tone, manner, look and feel.
• Ensure oversight and application of the policies as they relate to the CABM activities across the region.

Key stakeholders

• External event vendors and partners
• Creative agencies
• Content platforms
• Advertising agencies
• Media agencies
• Digital agencies

Qualifications

• 10+ years of marketing experience, preferably within the financial services industry
• Ability to translate business objectives into strategic marketing content, campaigns and/or events with a digital-led focus
• Excellent events management experience, including use of virtual platforms for webinars and hybrid events
• Good understanding of B2B marketing and media
• Ability to identify trends, analyse potential solutions and gain commitment to recommendations
• Strong project management and administrative skills. Able to work with matrix teams locally and regionally, manage multiple projects and meet strict deadlines
• Excellent communication skills (written and spoken) and stakeholder management skills
• Proactive and positive attitude, with a creative eye and good problem-solving skills
• Strong knowledge of Microsoft Office suite
• People leadership skills

Role Specific Technical Competencies

• Effective communications
• Event Management
• Marketing Strategy & Positioning
• Creativity
• Key Performance Indicators
• Marketing Channels

About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 160 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion. Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
• Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum
• Flexible working options based around home and office locations, with flexible working patterns
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
Expected annual base pay range for the r ole is $124,000 - $170,500. Th e final offer will be determined on an individualised basis using a number of variables, including but not limited to skill set, depth of experience and education, internal relativity, and specific work location. At Standard Chartered Bank, Base pay is only part of the total compensation package. Discretionary variable pay and a range of attractive bank sponsored benefit programs are available and designed to foster employee overall health and well-being including, but not limited to, a best in class 401k plan with up to 8% employer match, robust medical plan coverage with employer funded Health Savings Accounts, inclusive family building benefits, and flexible/hybrid working arrangements for many of our positions subject to role specific considerations.
Visit our careers website www.sc.com/careers