Email Marketing Specialist (LAM)

Lazard is one of the world's leading financial advisory and asset management firms. Our people make the difference. With just over 3,000 employees, our tight-knit community allows for professionals eager to learn and willing to teach to connect and grow together. We believe that diversity, equity, inclusion, and allyship are not just business imperatives - they are central pillars of our employee experience. Our entrepreneurial culture and flat structure allow creative ideas and original concepts to drive our business forward - and for careers to take flight.

Many of the world's leading investors - from individuals to institutions across the globe - have entrusted Lazard Asset Management. We pride ourselves in uncovering the best investment opportunities for our clients. The purpose of our asset management business is to help our clients invest for the future - whether it's for retirement, to grow and preserve inter-generational wealth, or to benefit the organizations that make our world smarter, healthier and more sustainable.

We are looking for an Email Marketing Specialist who will be part of a team responsible for growing and maintaining our digital marketing efforts through our marketing automation platform (Marketo), as well as working hands-on developing HTML email marketing campaigns. They should be a seasoned email marketing professional with a "can do" attitude who enjoys a fast-paced environment, working collaboratively with cross-functional team members and marketing leaders in the different distribution channels within the organization. The Email Marketing Specialist will be responsible for developing, executing, and optimizing a range of e-mail campaigns with the goal of marketing and servicing clients of our large range of investment platforms and strategies.

We'll trust you to:

Use Marketo to create, test, and deploy promotional e-mail campaigns, landing pages, events, webinars, etc.

Coordinate with segment marketing leaders and cross-functional team members to calendar all activity to meet desired execution dates, maximize audience, and minimize conflict.

Develop and continually improve processes for trafficking e-mail assets/copy from internal stakeholders.

Develop and maintain responsive e-mail templates, troubleshoot issues, and stay abreast of technology advances.

Test, analyze and report on e-mail campaign performance on a recurring basis. Identify trends and opportunities for improved open, click thru and conversion rates.

Work with different sales distribution channels and understanding our sales structure so that he/she can effectively build distributions.

You'll need to have:

5+ years professional marketing experience

Strong HTML/CSS knowledge and hands on experience

2+ years of Marketo experience

Experience using Dreamweaver, Photoshop and Excel

Accurate, thorough, with strong attention to detail and the ability to effectively prioritize multiple projects in a fast-paced, deadline-driven environment.

Experience using a CRM, Salesforce a plus

Strong Project Management skills

Expert on e-mail marketing best practices, technologies, trends and GDPR, CAN-SPAM laws

Proven experience in A/B and multivariate test design, execution, and analysis

Must be able to succeed in a fast-paced environment

What we offer

We strive to enhance the total health and well-being of our employees through comprehensive, competitive benefits. Our goal is to offer a highly individualized employee experience that enables you to balance your commitments to career, family, and community. When you work for Lazard, you are working for an organization that cares about your unique talents and passions, and will continue to invest in the development of your career.

We expect the base salary range for this role to be approximately $110,000 - 125,000 USD. Various factors contribute to determining the actual base compensation offered, including but not limited to the applicant's years of relevant experience, career tenure, qualifications, level of education attained, certifications or other professional licenses held, relevant skills for the role. Base salary is one component of Lazard Asset Management's compensation package, which also includes comprehensive benefits and may include incentive compensation.

Does this sound like you?

Apply! We'll get in touch on the next steps.

Diversity and Inclusion at Lazard

Lazard is an intellectual capital business focused on delivering the best advice and solutions to clients. Achieving these objectives requires us to identify, develop and retain the best talent. A workforce comprised of people with varied backgrounds and experiences creates a rich diversity of thought that empowers us to challenge conventional wisdom, as diverse perspectives lead to better decisions.

Our appreciation of diversity's strength is ingrained in our multi-cultural heritage. As a global firm that has grown organically from local roots in different countries, we have a deep tradition of respect for individual differences, which has been core to our success for several decades.

The ongoing cultivation of diversity and an inclusive, equitable culture are essential to our continued growth. We are committed to sustaining an environment in which all employees - regardless of socioeconomic status, race, color, nationality, religion, gender, sexual orientation, physical abilities, veteran or military status - can bring their whole selves to work to maximize their individual potential and our collective success.

#LI-TB1

#LAM