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Managing Director, North America Chief Marketing Officer

Employer
BlackRock
Location
New York, USA
Salary
Competitive
Closing date
Apr 2, 2023

View more

Job Function
Marketing and Public Relations
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
Description

About this role

BlackRock Marketing is looking for a strategic marketing leader to drive all aspects of marketing for North America. Reporting to BlackRock's CMO, the North America CMO will be responsible for leading a new marketing function that encompasses all client and product business marketing teams across BlackRock. This leader will develop a marketing strategy that accelerates BlackRock's growth across all client segments and defends and builds BlackRock's brand and reputation while delivering the breadth of the firm's offerings to clients' and prospective clients through a seamless BlackRock branded client experience.

This is a highly collaborative role requiring partnership across the entirety of the BlackRock ecosystem. This leader will build relationships with External Affairs, Corporate Communications, and our client and regional businesses.

About BlackRock Marketing

BlackRock Marketing is accountable for articulating our purpose and developing powerful new vehicles and pathways for demonstrating BlackRock's profound impact on its clients and the world in which we operate. We disseminate BlackRock's purpose through our digital marketing capabilities, content creation, our visual identity, client development, engagement through events, and our marketing data and analytics platform.

BlackRock Marketing plays a critical role in deepening BlackRock's relationships with clients and driving our business forward.

Key Responsibilities
  • Strategic Planning & Implementation: Orchestrate the development of strategic marketing plans that drive brand and business growth
  • Data & Analytics: Define a data and insight driven marketing strategy and plan that supports the achievement BlackRock's short- and long-term business and brand objectives. Define clear goals for all marketing programs and proactively uses data and analytics to optimize marketing programs
  • Customer Experience: Experience and understanding of how to use data and technology to deliver a seamless and highly personalized client marketing experience. In partnership with BlackRock central marketing teams, lead the development and seamless execution of breakthrough omnichannel marketing programs that are highly targeted to reach and engage defined client segments. Drive defined perception and behavior changes
  • Creative & Content: Partner with 3rd party agencies and in-house creative resources to develop impactful business and brand building creative and content
  • Partnership Marketing: Develop and implement strategic co-marketing plans with distribution partners that have resulted in the achievement of mutual business priorities
  • Budget Management & Cost Optimization: Build, track, and manage marketing budgets to drive brand and business growth
  • Execution Management: Collaborate effectively across functions and businesses to ensure operational responsiveness to challenges and alignment with business imperatives. Lead the development and execution of a 'One BlackRock' client marketing experience that delivers the products, solutions, and expertise of the whole firm to our clients
  • Executive Partnering: Communicate and partner with senior business leaders. In partnership with the Executive Committees across the North America business, develop strategies and plans to respond to business and macro dynamics and the opportunities these present to grow AUM
  • Change Management: As a senior member of the Global Marketing community, act as an evangelist for our client centric, groundbreaking marketing agenda. Motivate change by inspiring the marketing team and partners across the business with breakthrough business and brand building thought leadership
  • Operational Excellence: Drive continuous improvement across all aspects of North America marketing to ensure the highest levels of efficiency and effectiveness. Drive operational excellence across marketing budget management, planning, organization, and infrastructure for North America Marketing
  • Talent Development: Build a highly engaged and impactful marketing team through developing an inspiring vision and by operating as a supportive, engaging leader. Actively define career paths, develop talent, and hire new talent
  • Leadership: Drive initiatives forward in sophisticated and ambiguous environments, and deliver results; Able to influence without direct authority; Able to balance between competing priorities and be flexible and creative; and able to communicate effectively across multiple levels in BlackRock


Desired Qualifications
  • Outstanding track-record as a marketing leader with proven success and achievement driving brand and business outcomes
  • 15+ years marketing experience with 'best in category' global brands
  • 5+ years senior marketing leadership experience leading country, regional and global marketing teams
  • Experience working in and leading marketing in the U.S.
  • Experience in financial services. A working understanding of the investment management/ETF industry and client segments is preferred
  • Experience across B2C, B2B, and B2B2C marketing models
  • Outstanding verbal and written communication skills and ability to influence through all levels of an organization, demonstrated through excellent interpersonal skills
  • Bachelor's degree required. MBA or an advanced university degree is highly desired


For New York City only: The salary range for this position is $285,000 - $350,000. Additionally, employees are eligible for an annual discretionary bonus, and benefits including heath care, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock's current hybrid work model is designed to enable in-person connections and collaboration that is core to our culture, while supporting increased flexibility for all employees. In line with local health guidance and regulations, employees are required to work at least 3 days in the office each week, with the flexibility to work from home up to 2 days a week. Some business groups may require more time in the office due to their roles and responsibilities. The health, safety and well-being of our people will always be our top priorities; we will continue to monitor local conditions and health advisories in making decisions about our work environments.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children's educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment - the one we make in our employees. It's why we're dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit careers.blackrock.com | www.blackrock.com/corporate | Instagram: @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.

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