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Country Marketing Manager, VP

Employer
State Street Corporation
Location
Tokyo, Japan
Salary
Competitive
Closing date
Feb 15, 2023

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Job Function
Marketing and Public Relations
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
Who we are looking for
The Country Marketing Manager, Japan supports the development and execution of marketing and communication strategies for State Street's largest market in the APAC region. The role works directly with the Japan country head and his senior team and adapts and localizes global marketing and brand campaigns, aligning them with local business priorities to enhance their relevance and ensure they resonate with Japanese clients and prospects. This role is also required to oversee the needs of State Street's Global Markets business across the APAC region, helping ensure APAC's needs are understood and supported by the Global Markets worldwide product marketing team. Although based in Tokyo and focused on the Japan market, this Vice President role is a senior leadership position within the International Marketing team and is expected to contribute to the formulation of the International marketing strategies, as well as providing coaching and mentoring to more junior members of the international team. The role is suitable to hybrid working, combining work from home and work from office. Working from the office is expected 2-3 days per week.

Why this role is important to us:
The team you will be joining plays an important role in the overall success of State Street's business internationally. Across the globe, institutional investors rely on State Street to help deliver better outcomes for them and the people they serve - whether they are saving for retirement, their child's education or just want financial security and peace of mind. The International Marketing team helps State Street tell it's story to audiences across the globe, building trust in our brand. We inspire institutional investors to partner with State Street, to drive industry innovation and help accelerate their growth. Join us if making your mark in the financial services industry from day one is a challenge you are up for.

Major Responsibilities
  • Act as the primary point of contact for marketing support for the Japanese business stakeholders. Provide marketing and external communications advice to the Japan Country Head and her/his senior management team.
  • Provide project management and support for executing marketing strategies in Japan. Activate global and regional marketing strategies and initiatives within the Japanese market and develop bespoke activities at a local level, ensuring programs are suitably nuanced for Japan's needs to drive business priorities.
  • Support the planning and implementation of key activities related to thought leadership, content strategy, public relations, social media, brand activation as well as events and sponsorships, working with the regional and global brand, content, PR and digital services teams as required.
  • Provide on-the-ground support at major events or conferences in Japan.
  • Oversee the translation of relevant marketing content by a local translation agency, working in partnership with local Japanese speaking subject matter experts.
  • Act as the primary regional marketing liaison for the Global Markets business in APAC, helping articulate regional needs to the global product marketing team and helping ensure the global marketing program meets the needs of the Global Markets business in APAC. Where required, project manage delivery of regionally-specific marketing activity, working alongside the global product marketing team or the Global Marketing Shared Service Center and global marketing channel teams.
  • Receive and respond to, or re-direct, general marketing queries from internal stakeholders across the Japan and Global markets businesses.
  • Coordinate online content for the Japan-specific internet pages, working with the relevant business stakeholders and Global Marketing colleagues.
  • Draft content and create bespoke marketing assets for external audiences, including articles, collateral, newsletters and PowerPoint presentations.
  • Work with approved external local vendors to deliver marketing services, ensuring adherence to internal processes and negotiates costs and manage financial aspects, including invoicing and payments.
  • Build relationships with internal and external stakeholders in the local markets as needed.

Skills/Knowledge Requirements
  • Bi-lingual (business level fluency) in Japanese and English is vital, along with strong written skills and a good knowledge of communications best practices.
  • Experience working both within Japan and within an international corporation, with an understanding of both American/European and Japanese business culture. Experience operating in a complex, global organization with matrix reporting lines and multiple stakeholders would be advantageous.
  • Experience developing and implementing multi-channel marketing strategies that align with and support the delivery of business objectives.
  • Experience either managing or coaching/mentoring teams.
  • Able to research local market trends and collaborate with local business and product experts to identify thought leadership and insights content ideas that resonate with State Street's existing and prospective clients. Then to work with internal channels and external vendors to create suitable content aligned to these themes.
  • Strong interpersonal skills and ability to interface with colleagues from all disciplines, backgrounds and cultures.
  • Must be a highly motivated and energetic self-starter who is able to work well in a fast-paced, deadline-driven hybrid work environment-both independently and as a dedicated team member.
  • Able to work both face to face with colleagues and key stakeholders, as well as operating remotely, as part of a hybrid work environment.

Education and Experience
  • University degree, ideally in a communications or marketing-related discipline.
  • Seven to ten years of communications or marketing experience, preferably within financial services

About State Street
What we do. State Street is one of the largest custodian banks, asset managers and asset intelligence companies in the world. From technology to product innovation we're making our mark on the financial services industry. For more than two centuries, we've been helping our clients safeguard and steward the investments of millions of people. We provide investment servicing, data & analytics, investment research & trading and investment management to institutional clients.
Work, Live and Grow. We make all efforts to create a great work environment. Our benefits packages are competitive and comprehensive. Details vary in locations, but you may expect generous medical care, insurance and savings plans among other perks. You'll have access to flexible Work Program to help you match your needs. And our wealth of development programs and educational support will help you reach your full potential.
Inclusion, Diversity and Social Responsibility. We truly believe our employees' diverse backgrounds, experiences and perspective are a powerful contributor to creating an inclusive environment where everyone can thrive and reach their maximum potential while adding value to both our organization and our clients. We warmly welcome the candidates of diverse origin, background, ability, age, sexual orientation, gender identity and personality. Another fundamental value at State Street is active engagement with our communities around the world, both as a partner and a leader. You will have tools to help balance your professional and personal life, paid volunteer days, matching gift program and access to employee networks that help you stay connected to what matters to you.
State Street is an equal opportunity and affirmative action employer.
Discover more at StateStreet.com/careers

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