Snr Content Marketing Manager-Asset Management

SENIOR CONTENT MARKETING MANAGER - ASSET MANAGEMENT (B2B)

BASED DUBLIN (COMPANY WILL PAY FOR RELOCATION-NEED TO BE ELIGIBLE TO WORK IN DUBLIN/IRELAND)

HYBRID WORKING

Exciting new opportunity to join our client a high growth asset management business. Our client is looking for an individual with experience in the asset management sector, with strong technical understanding of one or more asset classes to play a key role in driving the marketing and content strategy. You will either be a Content Marketing or Investment Writer/Communications professional with excellent technical knowledge of the asset management sector or an Investment professional (eg.sales/product background), with a strong affinity for Marketing.

You will work closely with the senior fund managers as well as the investment communications teams to develop an engaging marketing and content strategy to target Fund Buyers to position the business as a strategic partner.

You will be responsible for the promotion of the business' investment capabilities and will drive the B2B marketing strategy and offering to address the evolving needs of clients, bringing more creativity and inspiration, not just on investment funds, but on the allocation principles:

• Build new angles for Fund Buyer Sales teams to promote investment capabilities
• Drive the dissemination of intellectual capital and capabilities across thought leadership, client interactions and knowledge transfer initiatives
• Develop the business with local content marketing teams to build sales action plans founded on thorough analysis and analytics (quantitative and qualitative) and local input / demand / needs
• Define and develop a measurable multi-channel Fund Buyer marketing plan in line with commercial priorities and based on the latest market intelligence - ensuring clients' needs and market trends are embedded

Experience required

• Strong technical knowledge of the asset management sector is essential (equities/fixed income/multi-asset) pref including experience of the B2B /adviser space
• Extensive experience working in a content marketing or investment communications role with strong technical understanding of investments. Alternatively you'll be an Investment professional with experience (eg.in sales, product, fund mgt) with an affinity for marketing and content
• Experience in developing a marketing / content strategy including thought leadership, lead-generating and product-specific content is preferred.
• Strategic and analytical thinking: marketing requires a lot of research-based analysis to define the different needs and challenges of investors
• Ability to work closely with senior stakeholders on developing engaging marketing and content strategies

Interested ? Send your cv to Emma Jerome via the link provided

The SR Group (UK) Limited is acting as an Employment Agency in relation to this vacancy.