Acquisition Marketing Analytics

Selby Jennings Strategy
Wilmington, USA
USD130000 - USD150000 per year
10 Aug 2022
08 Sep 2022
Job Function
Risk Management
Industry Sector
Finance - General
Employment Type
Full Time
My bulge bracket client is looking to fill an AVP level role in which you will drive acquisitions strategy and optimize investment decisions for the travel card business. This role gives the opportunity to drive profitable new account growth across offer, targeting, and partner risk/reward valuations and provide support to key partners while providing thought leadership to identify business opportunities.

  • Developing strategy to drive new account growth and portfolio profitability, developing optimized product, offer, and channel specific acquisition strategies
  • Measuring, monitoring and benchmarking all aspects of acquisitions performance against business plans, year over year results and competitors
  • You will be responsible for leverage cutting edge tools and techniques to optimize risk versus reward around offer targeting, channel and partner optimization
  • Creating continuous improvement cycle across channels to drive growth leveraging new data and segmentation techniques to drive speed to market
  • Communicating clearly and concisely with various stakeholders including external partners and key forums

  • Bachelor's degree in quantitative field (Masters or PhD preferred)
  • 5+ year of analytics experience, preferably in the credit card industry
  • Excellent technical and statistical skills
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