VP, Adobe Web Operations

Recruiter
Morgan Stanley
Location
New York, USA
Salary
Competitive
Posted
09 Aug 2022
Closes
23 Aug 2022
Ref
16305305
Job Function
Wealth Management
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
This role requires that all successful applicants be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccinations within 3 days of commencement of employment .
Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The Firm's employees serve clients worldwide including corporations, governments and individuals from more than 1,200 offices in 43 countries.

As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values, grounded in integrity, excellence and strong team ethic. Morgan Stanley can provide a superior foundation for building a professional career. It's a place for people to learn, achieve and grow.
Job Description
The Wealth Management Marketing Operations team is looking for a talented leader for web operations who has expertise in Adobe solutions and experience leading a highly productive team. Head of Web Operations will support our public and authenticated online channels, specifically leveraging our Adobe stack -- Adobe Experience Manager (AEM), Adobe Target, Adobe Audience Manager and Adobe Analytics.
You're excited about digital marketing technology capabilities and partnering with marketing teams to bring the programs to life, and analyze the results. You're obsessed with optimizing marketing technology platforms to personalize the digital client experience across our digital online channels to drive engagement. You can roll up your sleeves and navigate the tool to try new things, but you're a visionary and can help move innovation and digital capabilities to a new level. You're passionate about target segments and how their behaviors and interests drive engagement across all phases of the customer lifecycle from awareness, to engagement, through to retention. Delivering the right message, with the right offer, at exactly the right time is what you love doing.

Responsibilities
  • Execute our web marketing campaigns flawlessly to support campaign build, testing, and publishing of marketing communications in our content management system (AEM).
  • Lead a center of excellence with our digital web technologies. Enforce and enhance rigorous QA processes and A/B testing strategies, advise on best practices for web and mobile web. Provide value added insights to drive marketing excellence and optimize platform capabilities to drive results.
  • Support our product and marketing colleagues with online best practices to drive engagement
  • Rigorously track and monitor past and current campaign performance and user behavior to recommend strategies and campaigns that will drive conversion and engagement, while optimizing the client experience and ease of use.
  • Drive the innovation of our tech stack and web capabilities with Product Owners and Squad Leaders to meet our evolving web marketing needs. Identify areas of improvement, define requirements, prioritize requests, and ensure digital solution is sound.
  • Continuously stay on top of the marketing technology industry and our platform capabilities to optimize and extend our marketing effectiveness in our web channels.
  • Build strong relationship skills with key business partners in Marketing, Product and Technology is important. There are strong intersection points with the Digital Marketing Platforms teams on MarTech innovation ideas, working with Marketing partners to bring their digital campaigns to life, etc.).


Qualifications:

Qualifications:
  • 5+ years of content authoring experience for web properties using an enterprise CMS. Experience with Adobe Experience Manager is necessary
  • 2+ years of expertise with Adobe Target and AudienceManager for web personalization, expertise with Adobe Analytics is a plus
  • Experience with the CDP/ActionIQ or personalization in general
  • Understanding of basic principles of website structure and taxonomy
  • Ability to create and execute website content plans
  • Understanding of concepts of web templates and modular components in putting together a web page, microsite etc.
  • Experience with JIRA or some other ticketing system for tracking assigned work
  • HTML, CSS, and JavaScript capabilities, a plus
  • Basic knowledge of UI/UX processes and working experience with creative and design teams
  • Highly collaborative, self-motivated, results-oriented and a creative thinker.
  • Resourceful problem-solver who is comfortable with new technologies and concepts.
  • Strong communications skills both verbal and written -- creative skills to guide the design.
  • Superb organizational skills and attention to detail, process oriented.
  • 3+ years managing highly productive teams
  • Good understanding of Financial Services products and the industry, a plus.
  • Bachelor's degree in Marketing, Business, Technology, Design, Operations or related field.
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