Global Head of Marketing - Capital Markets Blockchain Fintech

Our client is a fintech a few years in the making and going live this year with a pioneering trading proposition for institutional traders and investors, which really is set to disrupt the traditional financial markets ecosystem. They are now going live soon with major Wall Street names as their first clients and so building out the company to support their exponential growth plans.

Hence they are looking to appoint their first Head of Marketing for development and execution the company's global marketing strategy, building out a world class growth marketing function and team 'from scratch'. Naturally this means devising the marketing plan from the strategic - business drivers, problems, positioning, solution messaging and value propositions, through to tactical execution - collateral, content, events, community, campaigns, demand generation, PR etc.

Appropriate applicants will have :
- Experience in a B2B marketing leadership role in the financial markets, gained working for a fintech / investment technology provider, financial institution, exchange, ECN or trading venue etc. Interest or experience in blockchain and digital assets would be a bonus (chance to be at the forefont of this rapidly growing institutional market).
- Can demonstrate the ability to develop and execute a successful marketing strategy, and build / manage a team to deliver it.
- A talent for taking a company's key messages and take them to different target personas through various campaigns i.e. social media, email, webinars, podcasts, trade events, press, whitepapers etc.
- An understanding of the steps required to build a powerful brand.
- The ability to pick up solutions which are new and unique in the market.
- A driven and determined attitude conducive to a dynamic high growth fintech team environment.
- Professional marketing qualifications would be an advantage.

Great career opportunity for a marketing leader to join a high growth fintech, working closely with the senior management team to develop and execute the company's marketing strategy. This person can certainly 'make the role their own', 'have impact', and reap both the professional and personal rewards that come with such a high growth fintech opportunity that clearly recognises the true value of marketing to their future success.

Remuneration: Appropriate C level package including equity, commensurate with experience.

Location: New York (hybrid working fine).

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