Product Marketing Manager

What is the opportunity?

Product marketing and brand building of impact investing and fixed income capabilities at RBC Global Asset Management. Help develop and execute compelling and effective integrated marketing campaigns across platforms (e-distribution, digital, social);  Collaborate with our internal partners to create best-in-class product marketing tools and content and to maintain, and evolve sales toolkit over time; Plan and manage webinars, GAM-hosted and 3rd party virtual and in-person events, conferences, and sponsorships.

What will you do?

• Assist the Senior Manager, Marketing & Communications in executing go-to-market plan informed by market and business strategy (15%)
• Help develop and execute compelling and effective integrated marketing campaigns across platforms (e-distribution, digital, social) (15%)
• Collaborate with our internal partners, Marketing Services, Investment Teams, Product, Distribution, Digital, and Compliance to create new sales tools, maintain, and evolve sales toolkit over time (15%)
• Conference management- including assessment of opportunity, research, planning and execution of sponsorships, tradeshow exhibits, and brand-building events (15%)
• Partner with internal and external stakeholders to plan and manage webinars and proprietary hosted thought leadership events (10%)
• Assist in development, packaging, and communication of thought leadership across multiple marketing platforms, including in written format, video, podcast (5%)
• Work with Senior Manager and Digital team to enhance digital presence and innovate to leverage modern marketing best practices (5%)
• Working with Senior Manager drive strong internal communications around all aspects of marketing ensuring alignment with overall business and marketing strategy (5%)
• Reporting and analysis on campaign and event engagement and effectiveness, toolkit usage and engagement, to drive business insights (5%)
• Proactively address gaps and provide solutions, working collaboratively to ensure deliverables are met, and developing procedures for efficient workflow and best practices (5%)
• Leverage data, content and resources across the organization for optimal storytelling of investment capabilities and expertise (5%)

What do you need to succeed?

Must-have

• 5-7 years of experience in financial services
• Bachelor’s degree required
• Significant computer skills in Microsoft Office, Adobe, Salesforce or CRM system
• Understanding of institutional marketplace and asset management products
• Knowledge of securities and compliance requirements
• Experience managing marketing campaigns and e-distribution

Nice-to-have

• Knowledge of impact investing, ESG, and fixed income
• experience with automation, content management, traffic management or project management, and marketing tools, software