Institutional Marketing Director, Asset Management, New Jersey

Responsibilities

Help build strategic marketing plans to further develop brand reputation and growth globally
Promote the firm's capabilities to a global institutional investor audience.
Lead content creation used across various channels, including thought leadership, web, advertising and social media.
Lead strategy for earned and paid media, speaking engagements and sponsorships.
Collaborate effectively with internal marketing colleagues on marketing initiatives
Develop a strong understand of the company strategies and offerings to effectively communicate and business strategies to market
Work closely with advertising, brand and corporate communications teams
Work with digital, and analytics teams to establish measurable KPI's

Requirements

Undergraduate degree
Ideally MBA or
c. 8-10 years asset management marketing experience - specifically in the institutional channel
Knowledge and experience across all asset classes (fixed income, real estate, equites etc)
Excellent writing and editing skills
Ability to product timely and relevant content plans
Proven experience marketing to institutional client base
Experience managing strategic campaigns from end to end
Excellent project management skills

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