Institutional Marketing Director, Asset Management, New Jersey

Location
New York, USA
Salary
£competitive
Posted
24 Jun 2022
Closes
24 Jul 2022
Ref
14174046
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
Responsibilities
  • Help build strategic marketing plans to further develop brand reputation and growth globally
  • Promote the firm's capabilities to a global institutional investor audience.
  • Lead content creation used across various channels, including thought leadership, web, advertising and social media.
  • Lead strategy for earned and paid media, speaking engagements and sponsorships.
  • Collaborate effectively with internal marketing colleagues on marketing initiatives
  • Develop a strong understand of the company strategies and offerings to effectively communicate and business strategies to market
  • Work closely with advertising, brand and corporate communications teams
  • Work with digital, and analytics teams to establish measurable KPI's


Requirements
  • Undergraduate degree
  • Ideally MBA or
  • c. 8-10 years asset management marketing experience - specifically in the institutional channel
  • Knowledge and experience across all asset classes (fixed income, real estate, equites etc)
  • Excellent writing and editing skills
  • Ability to product timely and relevant content plans
  • Proven experience marketing to institutional client base
  • Experience managing strategic campaigns from end to end
  • Excellent project management skills

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