Alternatives Product Marketing Manager

Goodman Masson
London, United Kingdom
GBP68000 - GBP78000 per annum
19 Apr 2022
21 Apr 2022
Job Function
Industry Sector
Finance - General
Employment Type
Full Time
As an Alternatives Product Marketing Manager, you will contribute to the development and production of content that:
  • Clients and prospects want to read, engage with, and share with their networks
  • Positively influences the perception of my client's investment process and firm overall in the minds of clients, in the context of product-specific communications
  • Supports, enables, and facilitates the sale of my client's products to clients and prospects, and retention of my client's products among current investors

About You
  • You have outstanding project management, organisational, and prioritisation skills, with experience leading strategic and tactical marketing initiatives
  • You are a confident and skilled communicator with strong written and verbal skills
  • You are a strategic problem solver/planner and enjoy thinking critically, dealing with ambiguity, and solving sophisticated problems
  • You are a standout teammate who builds positive relationships and collaborates across multiple levels of a globally diverse organisation, including external vendors
  • You have a track record of building credibility and trust through consistent behaviour, high integrity, and judgement
  • You have an intellectual curiosity with a dedication to professional development and an ability to learn and stay on top of emerging trends
  • You thrive in a fast-paced environment
  • You have high emotional intelligence
  • You are self-motivated, detail-oriented, take ownership of your work quality, and enjoy continuous improvement
  • You bring a consistent record navigating unstructured processes and simultaneously handling responsibilities with multiple, exciting demands
  • You can analyse data to identify takeaways and opportunities for optimisation and present these findings to stakeholders
  • You enjoy leading multiple priorities concurrently and managing business expectations

Key Responsibilities

You will be responsible for creating, executing, and optimizing scalable marketing strategies and tactics that raise consideration for my client's investment solutions globally, as well as providing day-to-day project management for priority product marketing campaigns. Additional responsibilities may include:

  • Developing marketing strategies and supporting overall marketing efforts related to my client's alternatives brand and related investment solutions
  • Collaborating with global colleagues across channels, including stakeholders in product management, client management, compliance, technology, and all marketing departments (brand, creative, digital, channel, financial writers)
  • Designing and executing promotional plans for marketing materials, including sales collateral, webcasts, videos, and thought leadership papers
  • Managing the development and production of product marketing materials across a fully integrated communications platform
  • Collecting and analyzing metrics and KPIs for marketing-related activities, preparing reports for stakeholders, and making recommendations based on findings
  • Coordinating closely with global colleagues to ensure consistency of messaging and identify opportunities for global efficiencies
  • Staying on top of industry and competitor best practices and making recommendations Required Qualifications
  • Minimum of a Bachelor's Degree with a preferred major in Business/Finance, Economics or Marketing/Communications (or liberal arts with relevant industry experience)
  • Minimum 5 years of Marketing experience within the financial services industry, preferably focused on product or content creation Minimum of 2 years in Alternatives marketing
  • Proven marketing expertise, preferably with experience in content creation, digital marketing, and managing integrated marketing campaigns
  • Proficiency in Microsoft Office Suite, including Word, PowerPoint, and Excel as well as the Adobe platform
  • A strong background and/or interest in financial markets and economics is crucial, with a desire to learn about my client's products

Preferred Qualifications
  • Familiarity with basic technology applications and content management systems (including Box, Smartsheet, and Google Analytics) is preferred
  • MBA degree, CFA designation, or progress toward either / both is desirable

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