Performance Marketing and Audience Targeting Lead

About Us:

We are PIMCO, a leading global asset management firm. We manage investments and develop solutions across the full spectrum of asset classes, strategies and vehicles: fixed income, equities, commodities, asset allocation, ETFs, hedge funds and private equity. PIMCO is one of the largest investment managers, actively managing more than $2.21 trillion in assets for clients around the world. PIMCO has over 3,025 employees in 20 offices globally. PIMCO is recognized as an innovator, industry thought leader and trusted advisor to our clients.

PIMCO is one of the world's premier fixed income investment managers with thousands of professionals around the world united in a single purpose: creating opportunities for our clients in every environment. Since 1971, we have brought innovation and expertise to our partnership with the institutions, financial advisors and millions of individual investors who entrust us with their assets. We aspire to cultivate performance and leadership through empowering our people, diversity of thought, and a commitment to an inclusive culture that engages in our global communities.

Position Description:

With the acceleration of technology and the demand for digital readiness, the marketing environment is continually evolving, which provides a unique career opportunity for individuals who desire to be at the forefront of innovation.

We are seeking a Performance Marketing & Audience Targeting Lead who will drive our acquisition and targeting strategies across paid channels, focusing on engaging financial advisors and institutional investors. You will leverage audience targeting and test and learn to optimize key performance metrics across paid display and social, aligned with campaigns that support our Americas business. You will be hands-on optimizing placements, content, and spend, through comprehensive and data-driven testing and targeting strategy. In addition, you will partner closely with our brand and creative team, media planners, platforms teams, and agencies to fully integrate our campaign strategies in alignment with business goals.

If you are a strategic, data-driven digital marketer looking to join a dynamic and collaborative team, we would like to talk to you!

This role is based in Austin, TX.

Responsibilities

• Lead acquisition focused campaigns to drive and optimize traffic across channels, including display, social, and third-party content publishers, in partnership with marketing and the business, to drive key performance metrics
• Leverage data to inform segmentation and audience targeting strategy across our media channels, working with agencies and adtech platforms to identify and engage highly qualified traffic
• Direct data-driven test and learn approach to optimize our demand strategy across publishers, placements, content, bid, and target segments that improve both the client experience and campaign efficiency
• Define and standardize metrics and KPIs used to measure and optimize our paid channel performance across campaigns, working with our analytics and platforms teams
• Partner with our brand, creative, and analytics team to develop comprehensive media briefs that fully capture targeting and optimization strategies across campaigns
• Partner with technology and platforms team to onboard, adopt, and utilize in-house adtech platforms, enhancing our ability to target, optimize, and measure our paid media

Position Requirements:

Position Requirements

• Minimum of a Bachelor's Degree required
• 5-8+ years of experience working on digital marketing/advertising, specifically focusing on audience targeting, paid media, and performance marketing optimization, preferably within the financial services or professional services industries or in a B2B environment
• Deep expertise in digital marketing, including programmatic display and paid social, (LinkedIn experience is preferred), along with experience partnering with agencies and analytics teams
• Hands-on experience working within adtech platforms to optimize publishers, targeting, placements, and spend (DV360 preferred)
• Strong quantitative and analytical skills, with experience implementing (e.g., floodlights) and tracking, and reporting on paid media performance to measure offsite and onsite engagement (ROI, ROAS, CPA, CPL)
• Experience onboarding and leveraging first-party data to inform targeting and segmentation strategies through paid media and paid social
• Experience integrating paid media work with broader campaign strategies and aligning measurement closely to business goals
• Proficiency in digital media trends and digital marketing best practices
• Committed to PIMCOs values: Collaboration, Openness, Responsibility, and Excellence that allow us to bring the best to our clients and each other

About You

• You challenge the status quo by asking "why" and identifies new and better ways of doing things
• You are a strategic problem solver/planner and enjoys thinking critically and solving sophisticated problems
• You have a proven ability to deliver on assigned responsibilities through pursuing excellence, outstanding attention to detail, and using interpersonal and communication skills
• You seamlessly adapt to shifting priorities and enjoy working with ambiguity
• You are a standout teammate who builds positive relationships and collaborates across multiple levels of a globally diverse organization, including external vendors
• You have excellent interpersonal skills (verbal and written) and a track record of building credibility and trust through consistent behavior, high integrity, and judgment
• You have an intellectual curiosity, are dedicated to professional development, and staying on top of emerging trends
• You are self-motivated and thrive in a fast-paced environment
• You have a high emotional intelligence
• You bring a proven record navigating unstructured processes and simultaneously handling responsibilities with multiple, exciting demands

Benefits:

PIMCO is committed to offering a comprehensive portfolio of employee benefits designed to support the health and well-being of you and your family. Benefits vary by location but may include:

• Medical, dental, and vision coverage
• Life insurance and travel coverage
• 401(k) (defined contribution) retirement savings, retirement plan, pension contribution from your first day of employment
• Work/life programs such as flexible work arrangements, parental leave and support, employee assistance plan, commuter benefits, health club discounts, and educational/CFA certification reimbursement programs
• Community involvement opportunities with The PIMCO Foundation in each PIMCO office